Enrollment Growth: Paid Search Specialist

Pearson; Dover (DE); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and student enrollment across multiple markets. You will execute, monitor, optimize, and report on campaigns with collaboration across internal teams and agencies.

The role emphasizes data-driven optimization, testing, and ongoing performance improvements to achieve enrollment goals while staying aligned with marketing objectives.

Qualifications

• 3–6 years of hands-on paid search (SEM) experience.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 or bid management platforms preferred.
• Strong analytical and problem-solving skills.

Responsibilities

• Execute and manage paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, copy changes, targeting adjustments, and budget modifications.
• Monitor performance and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Collaborate with agency partners and cross-functional teams to meet enrollment goals.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Performance reporting

Data analysis

Communication

Tools

SA360

Google Ads

Google Analytics

Microsoft Ads

Excel

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and student enrollment across multiple markets. You will execute, monitor, optimize, and report on campaigns with collaboration across internal teams and agencies.

The role emphasizes data-driven optimization, testing, and ongoing performance improvements to achieve enrollment goals while staying aligned with marketing objectives.