Enrollment Growth: Paid Search Specialist

Pearson; Austin (TX); Presencial; USD 55.000 - 140.000; Jornada completa

Descripción de la vacante

Pearson is seeking a Specialist, Performance Marketing to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360. You will monitor performance, conduct keyword analysis, and implement optimization strategies to drive enrollment goals.

The role emphasizes data-driven decision making, collaboration with internal teams and agencies, and ongoing testing of bidding strategies, ad copy, and audience segments to improve enrollment and efficiency.

Formación

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.

Responsabilidades

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budgets, and other optimization recommendations.
• Monitor campaign performance daily and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are maintained.

Conocimientos

Paid Search

Campaign Management

Performance Analysis

Data Interpretation

Quality Assurance

Problem Solving

Attention to Detail

Communication

Time Management

Digital Marketing

Herramientas

SA360

Descripción del empleo

Pearson is seeking a Specialist, Performance Marketing to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360. You will monitor performance, conduct keyword analysis, and implement optimization strategies to drive enrollment goals.

The role emphasizes data-driven decision making, collaboration with internal teams and agencies, and ongoing testing of bidding strategies, ad copy, and audience segments to improve enrollment and efficiency.