Enrollment Growth Marketing Manager

Harvard University

Massachusetts

Hybrid

USD 90,000 - 120,000

Full time

14 days+

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Job summary

Harvard University’s Harvard Law School is seeking a Digital Marketing Manager to lead integrated digital campaigns across professional and online education offerings. You’ll drive enrollment growth, craft persuasive copy, and optimize campaigns with rigorous analytics.

The role combines strategic planning with hands-on execution, including managing paid media, optimizing landing pages, and reporting on performance.

Qualifications

Bachelor’s degree and 5 years of progressive sales marketing experience.
Advanced knowledge of Sales and Marketing as well as digital and multimedia experience.
Experience with paid search, paid social, display advertising, and email marketing.
Experience using Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation or CRM platforms.
Strong copywriting skills with the ability to write persuasive, audience-focused marketing content for digital channels.
Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting.
Excellent organizational skills with the ability to manage multiple concurrent projects; collaborative working style.

Responsibilities

Develop and execute integrated digital marketing campaigns that support enrollment and audience growth across Harvard Law School’s professional and online education offerings.
Manage and optimize paid advertising campaigns across search engines, social media, display, and other digital channels, recommending audience targeting, bidding strategies, channel mix, and budget allocation to maximize performance and return on investment.
Develop strategies that guide prospective learners through the enrollment funnel, including lead-nurturing campaigns designed to increase engagement and inquiry-to-enrollment conversion rates.
Create persuasive, audience-focused copy and messaging for advertisements, landing pages, email communications, and other digital content, collaborating with colleagues to improve campaign landing pages, lead-capture forms, and the overall user experience.
Establish key performance indicators and use platforms such as Google Analytics, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to monitor campaign effectiveness, analyze user behavior, identify trends, and recommend improvements.
Conduct A/B testing of creative, messaging, audience targeting, landing pages, and campaign strategies; prepare regular reports and dashboards that communicate performance, return on investment, and actionable recommendations.
Partner with marketing, communications, design, and program colleagues to coordinate campaign assets, timelines, production, and launches; manage vendors as needed; maintain campaign documentation and performance records.
Monitor audience behavior, competitor activity, emerging platforms, and market trends to identify opportunities for expanding reach and improving results.