Hybrid Digital Enrollment Marketing Manager

MCPHS; Boston (MA); On-site; USD 88,000 - 99,000; Full time

Job summary

MCPHS in Boston seeks a Digital Enrollment Marketing Manager to plan, execute, and optimize paid media campaigns across SEM, Paid Social, Display, Video, CTV, and Programmatic. You will own day‑to‑day management, reporting, and insights to support enrollment.

This on‑campus role requires collaboration with campus partners, vendor management, and testing to improve conversion and lead generation. You’ll use Looker Studio and Salesforce data for decisions, while budgeting, planning, and creative

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years managing multi‑channel paid media campaigns across SEM, Paid Social, Display, and Video.
• Proficient with GA4 and Google Tag Manager for measurement and analysis.
• Excellent collaboration, communication, and cross‑functional teamwork.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Drive day‑to‑day strategy, execution, and optimization of paid media campaigns.
• Own monthly reporting and insights using Looker Studio and Salesforce.
• Manage vendor relationships and lead performance meetings.
• Develop testing strategies to improve campaign performance.
• Lead annual planning, budgeting, and creative refresh initiatives.
• Ensure campaigns follow tagging and measurement standards.
• Optimize landing pages and user experience with partner teams.

Skills

GA4 & GTM

Multi-channel paid media

Campaign reporting

Cross-functional collab

Strategic thinking

Strong communication

Independent problem solving

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Looker Studio

Salesforce (CRM)

Job description

MCPHS in Boston seeks a Digital Enrollment Marketing Manager to plan, execute, and optimize paid media campaigns across SEM, Paid Social, Display, Video, CTV, and Programmatic. You will own day‑to‑day management, reporting, and insights to support enrollment.

This on‑campus role requires collaboration with campus partners, vendor management, and testing to improve conversion and lead generation. You’ll use Looker Studio and Salesforce data for decisions, while budgeting, planning, and creative