Enrollment Growth & Paid Media Lead

Massachusetts College of Pharmacy and Health Sciences; Boston (MA); Hybride; USD 88 000 - 99 000; Plein temps

Résumé du poste

Massachusetts College of Pharmacy and Health Sciences in Boston is seeking a Digital Enrollment Marketing Manager to plan, execute, and optimize paid media campaigns across SEM, Paid Social, Display, Video, and more to support admission efforts.

The role requires GA4 and GTM expertise, vendor management, Looker Studio reporting, testing strategies, landing page optimization, and alignment with university tagging standards. A flexible work arrangement with on-campus days is offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of progressive experience managing multi-channel paid media campaigns across SEM, Paid Social, Display, and Video, including performance reporting, vendor management, and campaign strategy development.
• Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis.
• Excellent collaboration, communication, presentation, and written communication skills with the ability to work effectively across cross-functional teams.
• Strong desire for continuous learning, testing new initiatives, and personal growth.
• Proactive problem solver with the ability to work independently.
• Ability to manage multiple priorities and navigate shifting deadlines.

Responsabilités

• Autonomously drive day-to-day strategy, execution, optimization, and performance of paid media campaigns across several tactics and channels.
• Own monthly campaign reporting and performance analysis through Looker Studio, integrating data across digital platforms and Salesforce to generate actionable insights.
• Manage vendor relationships and lead recurring performance meetings, proactively identifying new digital opportunities aligned with program and fiscal year goals.
• Develop and execute testing strategies across media platforms to drive continuous learning and improve campaign performance.
• Driving annual strategic planning, budget forecasting recommendations with projected performance insights (impressions, clicks, leads, cost per lead, etc.), and creative refresh initiatives.
• Maintain paid media best practices and stay informed on emerging platform capabilities, beta opportunities, and evolving campaign formats.
• Lead competitive analyses and market audits to evaluate positioning, identify opportunities, and optimize targeting strategies.
• Perform quarterly audits of digital marketing accounts to ensure campaign accuracy, consistency, and adherence to best practices.
• Work with creative and marketing stakeholders to develop compelling ad copy and messaging strategies that support enrollment and campaign objectives.
• Ensure all campaigns follow University tagging, tracking, and measurement standards to support accurate attribution and reporting throughout the marketing funnel.

Connaissances

GA4 proficiency

Google Tag Manager

Collaboration

Communication

Written communication

Project management

Problem solving

Time management

Formation

Bachelor’s degree in Marketing, Communications, or a related field

Outils

GA4

Google Tag Manager

Looker Studio

Salesforce

Description du poste

Massachusetts College of Pharmacy and Health Sciences in Boston is seeking a Digital Enrollment Marketing Manager to plan, execute, and optimize paid media campaigns across SEM, Paid Social, Display, Video, and more to support admission efforts.

The role requires GA4 and GTM expertise, vendor management, Looker Studio reporting, testing strategies, landing page optimization, and alignment with university tagging standards. A flexible work arrangement with on-campus days is offered.