Online Marketing Manager — Growth & Performance Lead

Ohio State University; Columbus (OH); Presencial; USD 80.000 - 110.000; Jornada completa

Descripción de la vacante

Ohio State University, via Ohio State Online | Online Enrollment, seeks an experienced Online Marketing Manager to lead marketing strategy and asset development for online programs. You will manage budgets, execute campaigns across search, social, email, and other channels, and partner with faculties and vendors to optimize reach and enrollment.

The role requires 4+ years in marketing, a Bachelor's degree, and strong performance analytics with SEO and content management experience.

Formación

• 4+ years in marketing or related field.
• Bachelor’s degree required.
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Responsabilidades

• Lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges.
• Write copy, draft emails, create content, and ensure web pages are optimized for content and SEO.
• Analyze campaign performance for lead generation and student enrollment; test new channels and tactics.
• Collaborate with college faculty, staff, and partners to understand the target audience and optimize campaigns.
• Report on key metrics internally and externally; manage potentially large marketing budgets within fiscal year.

Conocimientos

Digital marketing

Marketing strategy

Budget management

Marketing executions

Performance analytics

Reporting

Website content management

Educación

Bachelor’s degree

Master’s degree (preferred)

Herramientas

SEO tools

Content management systems

Descripción del empleo

Ohio State University, via Ohio State Online | Online Enrollment, seeks an experienced Online Marketing Manager to lead marketing strategy and asset development for online programs. You will manage budgets, execute campaigns across search, social, email, and other channels, and partner with faculties and vendors to optimize reach and enrollment.

The role requires 4+ years in marketing, a Bachelor's degree, and strong performance analytics with SEO and content management experience.