Assistant Director of Enrollment Growth & Marketing (ETM)

Washington State University; Everett (WA); Remote; USD 61,000 - 94,000; Full time

Benefits offered by this job

Paid time off

Holidays

Medical insurance

Dental insurance

Retirement plan

Tuition assistance

Professional development

Job summary

Washington State University is seeking an Assistant Director of Enrollment Growth & Marketing (ETM) to lead both demand generation and content/brand efforts. This 100% FTE role combines paid and organic marketing with writing, content creation, and creative production to support the program’s enrollment outcomes.

You will own the full prospective student lifecycle from awareness through inquiry, application, and enrollment, driving measurable increases in qualified leads and enrollments.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field plus 4 years in marketing/content and enrollment or growth marketing.
• Master’s degree may substitute for up to one year of required experience.
• Demonstrated experience managing high‑intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads).
• Experience creating marketing content and copy (web, email, social, or video) for a defined audience.
• Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce).
• Proven ability to analyze performance data and use metrics to drive decision‑making.

Responsibilities

• Own enrollment growth strategy and funnel ownership from awareness to enrollment.
• Oversee content strategy, brand, and digital marketing for the program.
• Manage conversion optimization, CRM, and lead nurturing.
• Perform persona segmentation, website tracking, and analytics integrity.
• Lead recruitment, partnerships, and outreach initiatives.
• Monitor data performance and drive improvements.

Skills

Digital marketing

Content creation

CRM & automation

Analytics & metrics

Project management

Education

Bachelor's or Master’s degree

Tools

Slate CRM

Google Tag Manager

GA4

HubSpot

Salesforce

Job description

Assistant Director of Enrollment Growth & Marketing (ETM)# WSU Jobs## Assistant Director of Enrollment Growth & Marketing (ETM)Apply: Everett, WA: Remote: Full time: Posted Today: R-15718**Online applications must be received before 11:59pm on:**November 29, 2026If a date is not listed above, review the Applicant Instructions below for more details.**Available Title(s):**1157-NN\\_ADMINPRO - Assistant Director**Business Title:**Assistant Director of Enrollment Growth & Marketing (ETM)**Employee Type:**Admin. Professional**Position Details:****The Opportunity:**The Assistant Director of Enrollment Growth & Marketing (ETM) owns both the performance engine (paid and organic demand generation, conversion optimization, CRM-driven nurture) and the content and brand engine (website content, persona-based messaging, social and video content, and the program’s public voice) that together drive ETM’s enrollment outcomes. This role owns the full prospective student lifecycle, from initial awareness through inquiry, application, and enrollment, and is accountable for measurable increases in qualified leads, application starts, application completions, and enrolled students. The position requires a highly motivated, results-oriented professional who is equally comfortable building a paid-media funnel and writing the copy, content, and creative assets that funnel depends on. The Assistant Director operates with significant autonomy and decision-making authority, partners closely with the Program Director on strategy and budget, and works hand-in-hand with the program’s technical/web lead, operations lead, and faculty to build, maintain, and continuously improve marketing and enrollment systems from the ground up. **Job Duty Percentages:**Enrollment Growth Strategy & Funnel Ownership (25%)Content Strategy, Brand & Digital Marketing (25%)Conversion Optimization, CRM & Lead Nurturing (20%)Persona Segmentation, Website & Tracking Integrity (10%)Recruitment, Partnerships & Outreach (10%)Data, Analytics & Performance Management (10%)**Additional Information:**This is a **full time** (100% FTE), **permanent** position. This position is **overtime exempt.** **Monthly Salary:** $5,485.73 - $8,400.00 | *Commensurate with experience and qualifications* In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position. **Benefits:** WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation. **Required Qualifications:*** Bachelor’s degree in a marketing, business, communications, or related field and four (4) years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination of both, which has included at least one (1) year of managerial experience. A Master’s degree in a related field may be substituted for up to one (1) year of the required experience. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year‐for‐year basis. Education and experience can be tailored to fit the specific organizational entity/directorial assignment. Positions may require applicable licensure and/or certification.* Demonstrated experience managing high-intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads)* Demonstrated experience creating marketing content and copy (web, email, social, or video) for a defined audience* Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce)* Proven ability to analyze performance data and use metrics to drive decision-making* Strong project management skills with the ability to execute in a fast-paced environment* Excellent written and verbal communication skills **Preferred Qualifications:*** Experience in higher education, graduate programs, or professional education markets* Experience marketing to engineers, technical professionals, or B2B audiences* Experience building marketing, content, or enrollment systems from the ground up* Familiarity with Slate CRM or similar enrollment platforms* Working familiarity with Google Tag Manager, GA4, or website conversion-tracking concepts sufficient to partner effectively with technical staff* Experience overseeing or producing video/interview-based content programs* A content or campaign portfolio demonstrating brand-consistent, persona-driven work **Position Sponsorship Eligibility:** Not eligible for work visa sponsorship **About Department** - VCEA Engineering and Technology Management **Area/College:** Voiland College of Engineering and Architecture (VCEA)**Department Name:** VCEA Engineering and Technology Management**Location:** Puget Sound Area/Remote/Hybrid **Application Instructions:** Applicants must upload the following required documents to their online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. 1) Resume2) Cover Letter **External candidates**, upload all documents in the “Application Document” section of your application.**Current WSU Employees (internal candidates)**, before starting your Workday application, please use these instructions to update your education and experience in your worker profile in Workday. Internal candidates, upload all documents in the “Resume/Cover Letter” section of your application. Documents may be submitted as one file or separate files. Applicants are encouraged to upload as a PDF, if possible. Reference contact information will be requested later in the recruitment process through Workday. **Background Check:** This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.**Time Type:**Full time**Position Term:**12 MonthWashington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.