Enrollment Growth Marketing Director

Worcester Polytechnic Institute; Worcester (MA); On-site; USD 100,000 - 124,000; Full time

Job summary

Worcester Polytechnic Institute (WPI) seeks a Director of Growth Marketing to lead enrollment-focused campaigns within Marketing Communications, reporting to the AVP and collaborating with campus partners to shape the university’s brand strategy.

You will drive multichannel demand generation, oversee CRM-enabled nurture programs, and optimize paid, owned, and experiential channels to boost undergraduate and graduate inquiries, applications, and enrollment across programs.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum eight years of progressive growth marketing experience with 3+ years in leadership.
• Track record of enrollment and growth marketing driving awareness, inquiry generation, and enrollment.
• Experience with CRM and enrollment marketing platforms, including Salesforce, Slate, marketing automation.
• Strong analytical, strategic thinking, and stakeholder management skills.
• Ability to lead cross-functional teams and manage multiple priorities.

Responsibilities

• Lead the university’s enrollment growth marketing strategy across the full student acquisition funnel.
• Develop audience segmentation and targeting for prospective students, families, counselors, educators, and influencers.
• Drive experimentation and evaluation of channels, technologies, and audience engagement strategies.
• Oversee planning, execution, optimization, and performance management of enrollment marketing campaigns.
• Work with Admissions and cross-functional partners to design CRM-enabled nurture programs and journeys.
• Lead recruitment-focused experiential marketing initiatives and strategic partnerships.

Skills

Growth marketing

Enrollment marketing

Demand generation

Analytics

Leadership

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Salesforce

Slate

Marketing automation

CRM platforms

Job description

Worcester Polytechnic Institute (WPI) seeks a Director of Growth Marketing to lead enrollment-focused campaigns within Marketing Communications, reporting to the AVP and collaborating with campus partners to shape the university’s brand strategy.

You will drive multichannel demand generation, oversee CRM-enabled nurture programs, and optimize paid, owned, and experiential channels to boost undergraduate and graduate inquiries, applications, and enrollment across programs.