Enrollment Growth Marketing Director

Worcester Polytech; Massachusetts; On-site; USD 95,000 - 124,000; Full time

Job summary

Worcester Polytechnic Institute (WPI) is seeking a Director of Growth Marketing to lead enrollment-focused marketing strategy across the undergraduate and graduate pipeline. You will guide multichannel campaigns, nurture programs, and CRM-enabled experiences in collaboration with Admissions and Marketing Communications.

You will manage a small team, drive data-driven decisions, and partner with campus stakeholders to align messaging with the university brand while pursuing measurable growth.

Qualifications

• Bachelor's degree required.
• 8+ years in growth/enrollment marketing with 3+ years supervisory.
• Proven success in enrollment and growth marketing initiatives.
• Experience with CRM and enrollment platforms (Salesforce, Slate).
• Strong analytical, strategic thinking, and problem-solving.
• Ability to influence and lead cross-functional teams.
• Excellent written, verbal, interpersonal and stakeholder management skills.
• Strong project management and organizational skills.
• Proven experience in higher education.
• Agency, consumer, or DTC marketing experience preferred.

Responsibilities

• Lead enrollment growth marketing strategy across the full student funnel.
• Oversee multichannel campaigns and CRM-enabled nurture programs.
• Develop audience segmentation and targeting for prospective students.
• Drive experimentation and innovation across channels and tactics.
• Collaborate with Admissions and Marketing Communications for alignment.
• Lead a small team and manage partnerships with external agencies.

Skills

Strategic thinking

Analytical skills

Problem solving

Stakeholder management

Cross-functional leadership

Project management

Communication skills

Data-driven decision making

Education

Bachelor's degree

Tools

Salesforce

Slate

Job description

Worcester Polytechnic Institute (WPI) is seeking a Director of Growth Marketing to lead enrollment-focused marketing strategy across the undergraduate and graduate pipeline. You will guide multichannel campaigns, nurture programs, and CRM-enabled experiences in collaboration with Admissions and Marketing Communications.

You will manage a small team, drive data-driven decisions, and partner with campus stakeholders to align messaging with the university brand while pursuing measurable growth.