Enrollment Growth & Marketing Automation Manager

Georgetown University; Washington (District of Columbia); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Georgetown University in Washington, D.C. seeks an Admissions Manager for Admissions and Marketing Automation in the McDonough School of Business. The role splits between MSBA Online admissions and portfolio-wide email automation using Salesforce Marketing Cloud.

Responsibilities include processing admissions, collaborating with an external partner, and supporting recruitment across Graduate & Executive Degree Programs. The hybrid role emphasizes timely communication and data-driven results.

Qualifications

• Bachelor’s degree required and 2+ years of experience in admissions or marketing.
• Ability to multitask, prioritize, and maintain high attention to detail.
• Strong written and interpersonal communication; collaborative work with diverse constituencies.

Responsibilities

• Manage MSBA Online admissions processes and verify documents for review.
• Liaise with an external partner to streamline MSBA Online admissions and pipeline.
• Support recruitment and admissions for all Graduate & Executive Degree Programs.
• Build, deploy, and optimize email communications and landing pages using Salesforce Marketing Cloud.
• Identify opportunities to leverage automation to maximize reach and engagement.
• Run experiments on email components to improve performance; monitor KPIs and report to leadership.
• Collaborate with Georgetown University offices and external partners to ensure timely responses and high-quality service.

Skills

Multitasking

Attention to detail

Interpersonal skills

Written communication

Team orientation

Project management

Education

Bachelor’s degree

Tools

Google Workspace

Microsoft Office

Word

Excel

PowerPoint

Job description

Georgetown University in Washington, D.C. seeks an Admissions Manager for Admissions and Marketing Automation in the McDonough School of Business. The role splits between MSBA Online admissions and portfolio-wide email automation using Salesforce Marketing Cloud.

Responsibilities include processing admissions, collaborating with an external partner, and supporting recruitment across Graduate & Executive Degree Programs. The hybrid role emphasizes timely communication and data-driven results.