Admissions & Marketing Automation Lead

Georgetown University; United States; Hybrid; USD 42,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Tuition assistance

Job summary

Georgetown University in Washington, D.C. seeks an Admissions Manager for the MSBA Online program and portfolio-wide email marketing automation.

You will supervise admissions activities, collaborate with an external agency, and build email campaigns, landing pages, and lead-nurturing workflows using Salesforce Marketing Cloud. The role is hybrid, supporting recruitment and yield events with a focus on outcomes.

Qualifications

• Bachelor’s degree required.
• 2 years of admissions or related experience.
• Ability to multitask with strong attention to detail.
• Excellent written communication and interpersonal skills.
• Proficiency with Google Workspace and MS Office; Salesforce Marketing Cloud familiarity preferred.

Responsibilities

• Read and verify applications, ensuring documents are complete and routed to the Admissions Committee.
• Help manage MSBA Online admissions and coordinate with an external partner.
• Build, deploy, and optimize email templates, landing pages, and lead-nurturing workflows.
• Support recruitment and yield events and respond to inquiries promptly.
• Monitor KPIs and report insights to the Director of Marketing Automation.

Skills

Multitasking

Attention to detail

Interpersonal skills

Written communication

Stakeholder management

Problem solving

Adaptability

Education

Bachelor's degree

Tools

Google Workspace

Microsoft Office

Salesforce Marketing Cloud

Job description

Georgetown University in Washington, D.C. seeks an Admissions Manager for the MSBA Online program and portfolio-wide email marketing automation.

You will supervise admissions activities, collaborate with an external agency, and build email campaigns, landing pages, and lead-nurturing workflows using Salesforce Marketing Cloud. The role is hybrid, supporting recruitment and yield events with a focus on outcomes.