Marketing Automation Manager

Waybetter Marketing; Columbia (MD); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid schedule (remote on Wednesdays and Fridays)

Health insurance

401(k) with guaranteed profit sharing

Paid parental leave

Free snacks

Job summary

A higher education marketing agency in Columbia, Maryland is seeking a Marketing Automation Manager to optimize CRM systems for client institutions. The role involves campaign deployment, client management, and strategic analysis using marketing automation tools. Candidates should have 3–5 years of relevant experience, a detail-oriented mindset, and the ability to thrive under deadlines. This hybrid position offers competitive compensation, health insurance, and opportunities for professional growth.

Qualifications

• 3–5+ years of experience with CRM or marketing automation tools.
• Ability to thrive under deadlines while maintaining accuracy.
• Technical skills in CRM systems and client management.

Responsibilities

• Utilize marketing automation tools to launch campaigns.
• Adapt to different client needs and communication styles.
• Ensure quality of all campaign communications.
• Improve results through data-driven insights.

Skills

CRM expertise

Marketing automation knowledge

Content creation

Strategic analysis

Attention to detail

Job description

Waybetter Marketing is a higher ed–focused marketing agency based in Columbia, Maryland. We’re looking for a savvy marketing automation manager with 3–5+ years of CRM/marketing automation experience within commuting distance. This hybrid role blends client-facing account management with hands‑on CRM architecture, campaign deployment, and CRM optimization.

What You’ll Get:

• Competitive compensation
• Hybrid schedule (remote on Wednesdays and Fridays)
• Health insurance
• 401(k) with a guaranteed 3% profit sharing
• Paid parental leave
• Free snacks

What You’ll Do:

As a Marketing Automation Manager, you'll work in the leading CRM platform in the higher ed industry. You'll help institutions optimize their CRM systems to effectively recruit and enroll students. Your role will involve:

• CRM Mastery: Utilizing marketing automation tools to launch campaigns and drive success.
• Client Adaptability: Fluidly transition between different client needs, communication styles, and tasks throughout the day.
• Content Creation: Crafting concise, compelling content tailored to each channel.
• Quality Assurance: Ensuring every email, website, SMS, and campaign is flawless before it reaches the audience.
• Strategic Analysis: Continuously improving results through data‑driven insights, proactive problem‑solving, and strategic adjustments.
• Data & Systems Strategy: Configure and optimize data infrastructure, integrations, and automation logic to support recruitment and operational workflows.

This Role is Right for You if:

• You have 3–5+ years using a CRM or marketing automation tool.
• You’re competitive and driven by results.
• You’re both technically strong and client‑confident—equally comfortable building a portal as you are explaining why it matters.
• You thrive under deadlines and maintain accuracy even while switching quickly between tasks and clients.
• You’re highly detail‑oriented and committed to flawless execution.
• You learn new tools quickly and stay competitive, curious, and results‑driven.

Why You Want to Work at Waybetter:

We’re a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. We are an established, agile company poised for continued (and considerable!) growth.

We work hard, take pride in our craft, and partner with clients who are genuinely grateful for what we do. You’ll be surrounded by motivated people and have real opportunities to grow your technical skill set in Slate.

Take a peek at our crew: https://www.waybettermarketing.com/about/

Want to hear us speak? https://www.waybettermarketing.com/webinars/

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.