Enrollment Growth & Digital Marketing Director

Christiancareercenter; Shawnee (OK); On-site; USD 90,000 - 130,000; Full time

Job summary

Oklahoma Baptist University is seeking a Director of Enrollment Marketing and Digital Strategy to lead integrated marketing strategies across undergraduate, graduate, online, and non-traditional programs. The role collaborates with Marketing and Communications and Enrollment leadership to drive awareness, engagement, and conversion.

The position requires 5–7 years of experience in higher education marketing, strong analytics, and SEO/paid media expertise, with a commitment to the university’s

Qualifications

• 5–7 years of progressively responsible marketing and communications experience, preferably in higher education enrollment marketing.
• Experience leading integrated multichannel digital marketing strategies with paid media and analytics.
• Ability to translate analytics into actionable improvements and growth strategies.
• Strong written and verbal communication, organization, and presentation skills.

Responsibilities

• Lead Enrollment Growth and Recruitment Marketing Pillar within the Marketing and Communications plan.
• Plan and execute integrated marketing strategies for undergrad, grad, online, and non‑traditional programs.
• Coordinate with Admissions leadership to align priorities with growth goals.
• Oversee SEO, content strategy, landing page optimization and conversion tactics.
• Manage paid media budgets and performance across Google Ads, social platforms, and emerging channels.
• Develop audience segmentation and personalized messaging for diverse student populations.
• Guide creation of brand-aligned enrollment marketing content with MarCom and Admissions.
• Ensure materials reflect the university’s Christ-centered mission and brand standards.

Skills

Multichannel marketing

Enrollment marketing

Data-informed decision making

Cross-functional leadership

Strategic planning

Education

Bachelor's in Marketing/Comm./Business

Master's degree preferred

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Semrush

Looker Studio

Cascade CMS

Wrike

Slate

Excel

PowerPoint

Adobe Creative Cloud

Job description

Oklahoma Baptist University is seeking a Director of Enrollment Marketing and Digital Strategy to lead integrated marketing strategies across undergraduate, graduate, online, and non-traditional programs. The role collaborates with Marketing and Communications and Enrollment leadership to drive awareness, engagement, and conversion.

The position requires 5–7 years of experience in higher education marketing, strong analytics, and SEO/paid media expertise, with a commitment to the university’s