Enrollment Growth & Lead Conversion Specialist

byu; Provo (UT); On-site; USD 65,000 - 95,000; Full time

Job summary

BYU Lead Conversion Specialist position is responsible for managing an assigned portfolio of prospective and current customers, converting qualified leads into enrollment opportunities.

The Specialist develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other channels, owning the conversion process and coordinating with Outreach and Marketing partners.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field.
• Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
• Professional experience with marketing automation systems.
• Knowledge of SEO strategies (on-page and off-page).
• Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
• Proven track record of exceeding conversion or sales targets
• Knowledge and understanding of education technology or related fields.
• Knowledge and experience with LMS systems.
• Experience as an administrator, teacher or counselor in secondary education.
• Proven track record of account management in EdTech or related field.

Responsibilities

• Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment.
• Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections.
• Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.
• Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies.
• Plan and execute targeted sales and conversion campaigns for assigned opportunities and customer segments; collaborate with Marketing and Outreach teams.

Skills

Lead generation

Professional sales

Social selling

CRM usage

Marketing automation

SEO knowledge

Data analysis

Education

Bachelor's degree in business, marketing, communications

Tools

CRM systems

LMS systems

SEO tools

Job description

BYU Lead Conversion Specialist position is responsible for managing an assigned portfolio of prospective and current customers, converting qualified leads into enrollment opportunities.

The Specialist develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other channels, owning the conversion process and coordinating with Outreach and Marketing partners.