Lead Conversion Specialist

byu; Provo (UT); On-site; USD 65,000 - 95,000; Full time

Job summary

BYU Lead Conversion Specialist position is responsible for managing an assigned portfolio of prospective and current customers, converting qualified leads into enrollment opportunities.

The Specialist develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other channels, owning the conversion process and coordinating with Outreach and Marketing partners.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field.
• Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
• Professional experience with marketing automation systems.
• Knowledge of SEO strategies (on-page and off-page).
• Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
• Proven track record of exceeding conversion or sales targets
• Knowledge and understanding of education technology or related fields.
• Knowledge and experience with LMS systems.
• Experience as an administrator, teacher or counselor in secondary education.
• Proven track record of account management in EdTech or related field.

Responsibilities

• Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment.
• Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections.
• Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.
• Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies.
• Plan and execute targeted sales and conversion campaigns for assigned opportunities and customer segments; collaborate with Marketing and Outreach teams.

Skills

Lead generation

Professional sales

Social selling

CRM usage

Marketing automation

SEO knowledge

Data analysis

Education

Bachelor's degree in business, marketing, communications

Tools

CRM systems

LMS systems

SEO tools

Job description

Why Work at BYU

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life."

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth-all situated within a beautiful and historic campus-make it an inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

The last day to submit an application for this position is September 16, 2026, by 11:59pm MST.

Lead Conversion Specialist

The Lead Conversion Specialist is responsible for managing an assigned portfolio of prospective and current customers and converting qualified prospects into enrollment opportunities. The Specialist independently develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other communication channels. The role uses customer, pipeline, and conversion data to prioritize opportunities, determine outreach strategies, address objections, strengthen customer relationships, and improve enrollment results. The Specialist works closely with Outreach and Marketing partners while retaining ownership of assigned prospects and accounts through the conversion process and escalating complex or strategic opportunities when appropriate. This role may require occasional travel for conferences, trade shows, or strategic outreach initiatives.

What you'll do in this position:

Portfolio Sales, Lead Conversion, and Customer Relationship Management

Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment. Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections. Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.

Pipeline Strategy, CRM, and Data Analysis

Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies. Use CRM and automation data to prioritize prospects, accounts, customer segments, and outreach resources. Provide leadership with actionable insights on customer behavior, pipeline trends, and conversion opportunities.

Sales Campaign Development and Cross-Functional Initiatives

Plan and execute targeted sales and conversion campaigns for assigned opportunities and customer segments. Collaborate with Marketing and Outreach teams to improve lead sources, messaging, targeting, digital outreach, and engagement. Monitor campaign performance, recommend improvements, and support conferences, trade shows, and other department initiatives.

Professional Development

Maintain current knowledge of lead conversion, consultative sales, digital outreach, social selling, marketing automation, SEO, and customer engagement. Stay informed about Continuing Education offerings, participate in ongoing training, and gather customer feedback to improve outreach and enrollment. Perform other related responsibilities as assigned, consistent with the purpose and scope of the position.

What qualifies you for this role:

Required

• A firm commitment to the mission of BYU
• Bachelor's degree in business, marketing, communications, or related field
• Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
• Professional experience with marketing automation systems.
• Knowledge of SEO strategies (on-page and off-page).
• Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
• Proven track record of exceeding conversion or sales targets
• Knowledge and understanding of education technology or related fields.
• Knowledge and experience with LMS systems.
• Experience as an administrator, teacher or counselor in secondary education.
• Proven track record of account management in EdTech or related field.

Preferred

• Master's degree in business, education, or similar degree
• Five (5) years of professional sales or lead conversion experience.
• Experience in high-volume sales environments.
• Experience in education, SaaS, or service-based industries.
• Experience and familiarity with BYU Continuing Education.
• Understanding of instructional design methodology and pedagogy.
• Experience developing customer