Enrollment Growth Digital Marketing Manager

Harvard University; Cambridge (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Tuition assistance

Wellbeing resources

Commuter benefits

Job summary

Harvard Law School is seeking a Digital Marketing Manager to lead integrated campaigns that raise awareness and support enrollment across its professional and online education offerings. The role reports to the Senior Director of Digital Strategy and collaborates with marketing, communications, and program teams to optimize performance, write persuasive copy, and improve conversion rates.

This hands-on, strategic position requires expertise in paid search and social, analytics, A/B testing, and

Qualifications

• Bachelor’s degree and 5 years in sales marketing; digital/multimedia experience.
• Expertise with paid search, paid social, display ads, and email marketing.
• Experience using Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and CRM.
• Strong copywriting; ability to craft audience-focused marketing content.
• Excellent organization; ability to manage multiple projects.

Responsibilities

• Develop and execute integrated digital marketing campaigns that support enrollment.
• Manage and optimize paid campaigns across search, social, display.
• Develop enrollment funnel strategies and lead-nurturing campaigns.
• Create persuasive copy for ads, landing pages, emails and digital content.
• Set KPIs and monitor performance using Analytics, Ads platforms and LinkedIn.
• Conduct A/B testing and prepare performance dashboards.
• Coordinate assets with teams and manage vendors as needed.
• Monitor audience trends to expand reach and improve results.

Skills

Paid search

Paid social

Display advertising

Email marketing

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

CRM platforms

Marketing automation

Copywriting

Analytics

Campaign reporting

Education

Bachelor's degree

Tools

Marketing automation tools

Job description

Harvard Law School is seeking a Digital Marketing Manager to lead integrated campaigns that raise awareness and support enrollment across its professional and online education offerings. The role reports to the Senior Director of Digital Strategy and collaborates with marketing, communications, and program teams to optimize performance, write persuasive copy, and improve conversion rates.

This hands-on, strategic position requires expertise in paid search and social, analytics, A/B testing, and