Associate Director, Digital Marketing & Campaigns

Harvard University; Massachusetts; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Parental leave

Healthcare from day one

Tuition assistance

Commuter benefits

Job summary

Harvard University’s Harvard Kennedy School seeks a strategic digital marketing professional to support ARRD initiatives. You will shape and implement digital campaigns, analyze performance, and collaborate across departments to maximize fundraising and engagement.

The role emphasizes audience targeting, content strategy, and in-house video development, with a 6-month term and on-campus work requirements in Cambridge, MA.

Qualifications

• BA or BS degree
• Minimum of seven years of experience in marketing communications, with demonstrated success in developing and executing digital campaigns.

Responsibilities

• Assist in the creation, execution, and optimization of comprehensive digital marketing strategies across multiple platforms.
• Lead the execution of digital campaigns, ensuring on-time, on-budget delivery with KPIs.
• Analyze and report campaign performance using analytics to drive ROI.
• Collaborate with ARRD and OCPA to align digital strategies with business goals.
• Develop audience segmentation strategies for key customer groups.
• Support content strategy including social, landing pages, and video initiatives.
• Stay updated on digital marketing trends and tools to keep strategy innovative.
• Plan in-house video production for ARRD campaigns.
• Lead and grow the Communications Specialist and coordinate with leadership.

Skills

Digital marketing strategy

Data analysis

Project management

Cross-functional collaboration

Audience segmentation

Education

BA or BS degree

Tools

HTML

Photoshop

iMovie

Final Cut Pro

Acrobat

Content management systems

Email marketing tools

Job description

Harvard University’s Harvard Kennedy School seeks a strategic digital marketing professional to support ARRD initiatives. You will shape and implement digital campaigns, analyze performance, and collaborate across departments to maximize fundraising and engagement.

The role emphasizes audience targeting, content strategy, and in-house video development, with a 6-month term and on-campus work requirements in Cambridge, MA.