Enrollment Director: AI-Powered Growth (Bay Area)

Crossover; Oakland (CA); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

Benefits

Job summary

Alpha reimagines K-12 private schooling with data-driven enrollment and selective admissions. You will be the founding local face on-site, driving demand, evaluating fit, and guiding families through inquiry to onboarding at one Bay Area campus (Palo Alto or San Rafael).

In this role you will lead tours, host events, and defend our AI-powered learning model to analytically minded parents while building local partnerships and a strong brand presence.

Qualifications

• 3+ years in premium client-facing roles with buyers at $25K+ per client or $2K+ per month.
• Own end-to-end client/admission journey: application, needs assessment, offer, decision, onboarding.
• A measurable growth or customer-acquisition number you owned, with partnerships to hit it.
• 7+ concurrent client or family relationships tracked in a named CRM or database.
• Concrete example of recommending against your own product when not a fit.
• Hands-on use of AI tools in client workflows (prep, outreach, summaries, follow-up).
• Experience leading in-person tours, meetings, or hosted experiences for demanding audiences.
• Strong written and verbal communication with executive presence.
• Experience managing multi-touch relationships over several weeks.
• Willing to relocate to Palo Alto, CA or San Rafael, CA within 60 days.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.
• Own every stage: inquiry, needs assessment, campus tour, shadow day, enrollment decision, onboarding.
• Lead tours, open houses, and information sessions defending an AI-powered learning model.
• Maintain 7+ active family relationships at different stages with tracked status in HubSpot and SIS.
• Report weekly on pipeline health and rewrite the local admissions playbook and SOPs.

Skills

Premium client-facing roles

End-to-end enrollment journey

Tours & events leadership

AI tools in client workflows

Executive communication

Relocation within 60 days

US work authorization

Tools

HubSpot

SIS

Job description

Alpha reimagines K-12 private schooling with data-driven enrollment and selective admissions. You will be the founding local face on-site, driving demand, evaluating fit, and guiding families through inquiry to onboarding at one Bay Area campus (Palo Alto or San Rafael).

In this role you will lead tours, host events, and defend our AI-powered learning model to analytically minded parents while building local partnerships and a strong brand presence.