Enrollment Director - Bay Area, On-Site Growth Leader

Crossover; Berkeley (CA); On-site; USD 213,000 - 288,000; Full time

Job summary

Alpha reimagines the school day around faster learning and stronger mentorship. We seek a Director of Enrollment to build demand, own the end-to-end admissions journey, and lead tours for analytical, high-net-worth families. This Bay Area role is on-site at a Palo Alto or San Rafael campus, with a playbook to grow selective participation.

You will manage multiple relationships, report pipeline weekly, and help rewrite local admissions strategies as you learn the market.

Qualifications

• 3+ years in premium client-facing roles with $25K+ per client or $2K+ per month.
• Own end-to-end client admissions journey: application, needs assessment, offer, decision, onboarding.
• Measurable growth or customer-acquisition number you owned, with lead generation and partnerships.
• 7+ concurrent client relationships tracked in a CRM or database.
• Hands-on use of AI tools in client-facing workflows.
• Experience leading in-person tours for high-net-worth clients or senior executives.
• Willing to relocate to Palo Alto or San Rafael; on-site only.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.
• Own end-to-end admissions journey: inquiry, needs assessment, offer, decision, onboarding.
• Lead tours, open houses, and information sessions defending an AI-powered learning model.
• Maintain 7+ active family relationships at different stages in a CRM.
• Report weekly on pipeline health and rewrite the local admissions playbook as you learn.

Skills

Client-facing sales

AI tools usage

Public speaking

Relationship management

Lead generation

Tools

CRM

Job description

Alpha reimagines the school day around faster learning and stronger mentorship. We seek a Director of Enrollment to build demand, own the end-to-end admissions journey, and lead tours for analytical, high-net-worth families. This Bay Area role is on-site at a Palo Alto or San Rafael campus, with a playbook to grow selective participation.

You will manage multiple relationships, report pipeline weekly, and help rewrite local admissions strategies as you learn the market.