Customer Relationship Management Coordinator

Kennesaw State University; Kennesaw (GA); On-site; USD 58,000 - 65,000; Full time

Job summary

Kennesaw State University seeks a Customer Relationship Management Coordinator to support Enrollment Services and campus partners with CRM administration, user management, data quality, and the creation of campaigns, reports, and dashboards in the CRM platform and related systems.

The role partners with the Director of Enrollment Services Solutions to enable channels to leverage technology for student engagement, recruitment, and retention, and to address training needs and system changes across

Qualifications

• Bachelor's degree is required.
• 1 year of experience supporting or administering a CRM platform is required.

Responsibilities

• Oversees and supports the institution's CRM platform, including data imports, workflow execution, user management, reporting, and system maintenance.
• Serves as the primary CRM resource and liaison between end users, IT, and third-party vendors to resolve issues and support system enhancements.
• Collaborates with stakeholders to gather business requirements and implement CRM solutions that support enrollment and institutional objectives.
• Develops, maintains, and optimizes CRM workflows, automations, communications, and business processes to improve efficiency and user experience.
• Designs and maintains dashboards, reports, and analytics that support decision-making, resource allocation, productivity tracking, and operational planning.
• Manages CRM data integrity, application integrations, data feeds, and system configuration to ensure accuracy, consistency, and compliance.
• Researches, troubleshoots, and resolves CRM-related issues, recommending process and technology improvements as needed.
• Creates and manages communication campaigns within the CRM platform to support recruitment, enrollment, and engagement initiatives.
• Provides CRM training, guidance, and ongoing support to users, promoting effective system utilization across the institution.
• Develops and maintains documentation, job aids, standard operating procedures, and reference materials related to CRM processes and updates

Skills

Project management

CRM administration

Data analysis

Communication

Attention to detail

Stakeholder engagement

Education

Bachelor's degree

Advanced degree (preferred)

Tools

Slate

Salesforce/TargetX

Element451

Job description

Customer Relationship Management Coordinator

Job ID: 304605

Location: Marietta, Georgia

Full/Part Time: Full Time

Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities,rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Supports Enrollment Services and campus partners with CRM system administration tasks, such as user management, ensuring data quality, and creating/maintaining campaigns, reports, and dashboards in the institution's CRM platform and related systems. Works with the Director of Enrollment Services Solutions to empower various channels to leverage technology to enhance student engagement, recruitment, and retention efforts. Identifies and addresses training needs, consults on best practices for implementing new initiatives, and communicates opportunities and system changes to a wide array of audiences, from end users to leaders.

KEY RESPONSIBILITIES

• 1. Oversees and supports the institution's CRM platform, including data imports, workflow execution, user management, reporting, and system maintenance


• 2. Serves as the primary CRM resource and liaison between end users, IT, and third-party vendors to resolve issues and support system enhancements


• 3. Collaborates with stakeholders to gather business requirements and implement CRM solutions that support enrollment and institutional objectives


• 4. Develops, maintains, and optimizes CRM workflows, automations, communications, and business processes to improve efficiency and user experience


• 5. Designs and maintains dashboards, reports, and analytics that support decision-making, resource allocation, productivity tracking, and operational planning


• 6. Manages CRM data integrity, application integrations, data feeds, and system configuration to ensure accuracy, consistency, and compliance


• 7. Researches, troubleshoots, and resolves CRM-related issues, recommending process and technology improvements as needed


• 8. Creates and manages communication campaigns within the CRM platform to support recruitment, enrollment, and engagement initiatives


• 9. Provides CRM training, guidance, and ongoing support to users, promoting effective system utilization across the institution


• 10. Develops and maintains documentation, job aids, standard operating procedures, and reference materials related to CRM processes and updates

Required Qualifications

• Educational Requirements


• Bachelor's degree from an accredited institution of higher education

• Required Experience


• One (1) year of experience supporting and/or administering a CRM platform.

Preferred Qualifications

• Additional Preferred Qualifications


• Data management abilities

• Preferred Educational Qualifications


• An advanced degree from an accredited institution of higher education in a related field

• Preferred Experience


• Experience administering or supporting CRM platforms within a higher education environment, such as Slate, Salesforce/TargetX, Element451, or similar systems.


• Experience working with other enrollment-related technologies, such as student information systems or student success platforms.

Proposed Salary

The budgeted salary is $58,000 - $65,300 per year. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more! Visit https://hr.kennesaw.edu/benefits/index.php

Knowledge, Skills, & Abilities

ABILITIES

• Demonstrated success managing projects and driving initiatives through completion.


• Ability to gather, analyze, and translate complex business requirements into effective CRM solutions.


• Ability to assess the impact of system changes on integrated applications, business processes, and data workflows.


• Ability to promote effective CRM utilization across the organization while maintaining a strong focus on data integrity and quality.


• Ability to manage multiple priorities independently, exercise sound judgment, and meet deadlines with minimal supervision.


• Ability to remain adaptable, flexible, and composed in a fast-paced and evolving environment.


• Able to handle multiple tasks or projects at one time, meeting assigned deadlines

KNOWLEDGE

• Working knowledge of a CRM platform such as Salesforce, TargetX, Slate, Element451, or similar systems, with the ability to quickly learn and adapt to new technologies and functionality.


• Knowledge of CRM administration, data management, workflow automation, reporting, and industry best practices.


• Understanding of CRM applications within enrollment operations, including the relationship between communications, data, business processes, and technology.

SKILLS

• Strong analytical and problem-solving skills with the ability to identify and implement innovative technical solutions.


• Strong customer service and interpersonal skills, with the ability to serve as a trusted resource and support users at all organizational levels.


• Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical audiences.


• Exceptional critical thinking skills and the ability to work through a problem in a logical fashion


• Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)


• Strong attention to detail and follow-up skills


• Strong customer service skills and phone and e‑mail etiquette

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect.These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community. For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, [e-mail].

Other Information

• This is not a supervisory position.


• This position does not have any financial responsibilities.


• This position will not be required to drive.


• This role is considered a position of trust.


• This position does not require a purchasing card (P-Card).


• This position will not travel

Background Check

• Standard Enhanced


• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf