Enrollment Communications CRM Platform Lead

University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 80,000; Full time

Job summary

University Communications at UNC Greensboro seeks an Enrollment Communications Platform Manager to oversee mass messaging for prospective and current students, parents, and other stakeholders. You will shape enrollment communications across Slate, Ocelot Chatbot, and Emma, and ensure scalable, sustainable solutions.

Reporting to the Director of Enrollment Communications, you will supervise the Enrollment Communications Platform Specialist, collaborate with campus partners, and translate strategy

Qualifications

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments, automated workflows, and communication campaigns within a CRM system.
• Strong analytical skills and comfort working with data to drive platform decisions and communications strategy.
• Organized, detail‑oriented approach to platform administration, data management, and deadline tracking.
• Clear communication skills and ability to collaborate effectively across technical and non-technical teams.

Responsibilities

• Oversee mass communications in Slate and related platforms for prospective, admitted, and current students, as well as parents, families, and other key audiences.
• Set the direction for how undergraduate and graduate communications are organized, maintained, and improved, with an emphasis on scalable solutions.
• Develop communication strategies that support recruitment, application, admission, yield, onboarding, and continued enrollment.
• Oversee current‑student messages about financial aid, registration, billing, and other steps needed to stay enrolled.
• Build and optimize CRM structures to support reusable, personalized communications across audiences.
• Oversee testing and quality control for enrollment mass communications, including audiences, personalization, links, formatting, tracking, accessibility, and timing.

Skills

Mass communications CRM

CRM platforms

Audience segmentation

Analytical skills

Communication & collaboration

Project coordination

Education

Bachelor's degree in communications or related field

Job description

University Communications at UNC Greensboro seeks an Enrollment Communications Platform Manager to oversee mass messaging for prospective and current students, parents, and other stakeholders. You will shape enrollment communications across Slate, Ocelot Chatbot, and Emma, and ensure scalable, sustainable solutions.

Reporting to the Director of Enrollment Communications, you will supervise the Enrollment Communications Platform Specialist, collaborate with campus partners, and translate strategy