Enrollment CRM & Platform Lead – Strategic Communications

The University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 80,000; Full time

Job summary

The University of North Carolina at Greensboro seeks an Enrollment Communications Platform Manager to lead a strategic enrollment communications ecosystem. You will manage mass messaging across Slate, Ocelot Chatbot, and Emma, directing how audiences are segmented and communications are sequenced and measured.

You will supervise the Enrollment Communications Platform Specialist and collaborate with IT and marketing teams to ensure data-driven campaigns that align with university priorities and

Qualifications

• Bachelor's degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments, automated workflows, and communication campaigns within a CRM system.
• Strong analytical skills and comfort working with data to drive platform decisions and communications strategy.
• Organized, detail-oriented approach to platform administration, data management, and deadline tracking.
• Clear communication skills and ability to collaborate effectively across technical and non-technical teams.

Responsibilities

• Oversee mass messaging to prospective, admitted, and current students, as well as parents and families.
• Set direction for organizing, sequencing, measuring, and improving enrollment communications across Slate, Ocelot Chatbot, and Emma.
• Supervise the Enrollment Communications Platform Specialist and partner with technical application administrators.

Skills

Analytical skills

CRM mass communications

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in communications/marketing/digital design

Tools

Slate/Technolutions

Salesforce

Job description

The University of North Carolina at Greensboro seeks an Enrollment Communications Platform Manager to lead a strategic enrollment communications ecosystem. You will manage mass messaging across Slate, Ocelot Chatbot, and Emma, directing how audiences are segmented and communications are sequenced and measured.

You will supervise the Enrollment Communications Platform Specialist and collaborate with IT and marketing teams to ensure data-driven campaigns that align with university priorities and