Enrollment Communications CRM and Platform Manager

University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 80,000; Full time

Job summary

University Communications at UNC Greensboro seeks an Enrollment Communications Platform Manager to oversee mass messaging for prospective and current students, parents, and other stakeholders. You will shape enrollment communications across Slate, Ocelot Chatbot, and Emma, and ensure scalable, sustainable solutions.

Reporting to the Director of Enrollment Communications, you will supervise the Enrollment Communications Platform Specialist, collaborate with campus partners, and translate strategy

Qualifications

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments, automated workflows, and communication campaigns within a CRM system.
• Strong analytical skills and comfort working with data to drive platform decisions and communications strategy.
• Organized, detail‑oriented approach to platform administration, data management, and deadline tracking.
• Clear communication skills and ability to collaborate effectively across technical and non-technical teams.

Responsibilities

• Oversee mass communications in Slate and related platforms for prospective, admitted, and current students, as well as parents, families, and other key audiences.
• Set the direction for how undergraduate and graduate communications are organized, maintained, and improved, with an emphasis on scalable solutions.
• Develop communication strategies that support recruitment, application, admission, yield, onboarding, and continued enrollment.
• Oversee current‑student messages about financial aid, registration, billing, and other steps needed to stay enrolled.
• Build and optimize CRM structures to support reusable, personalized communications across audiences.
• Oversee testing and quality control for enrollment mass communications, including audiences, personalization, links, formatting, tracking, accessibility, and timing.

Skills

Mass communications CRM

CRM platforms

Audience segmentation

Analytical skills

Communication & collaboration

Project coordination

Education

Bachelor's degree in communications or related field

Job description

Position Number

000135

Functional Title

Enrollment Communications CRM and Platform Manager

Position Type

Administration - Staff

Position Eclass

EP - EHRA 12 mo leave earning

University Information

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first‑generation and lower‑income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land‑grant Universities, UNCG is a community‑engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student‑centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Enrollment Communications Platform Manager is a strategic communications professional within University Communications’ Brand Marketing team. This role builds and sustains an enrollment communications ecosystem that is efficient, adaptable, and manageable over time. The position assesses communication needs, recommends smart use of CRM tools, and designs solutions that are effective now and sustainable for future cycles. Reporting to the Director of Enrollment Communications, this position oversees mass messaging to prospective, admitted, and current students, as well as parents, families, and other stakeholders. The role sets direction for how enrollment communications are organized, sequenced, measured, and improved across Slate Technolutions CRM, Ocelot Chatbot, and Emma email system.
The position supervises the Enrollment Communications Platform Specialist and serves as a power user of mass marketing tools. This role partners with technical application administrators while staying focused on communications strategy. The role uses platform tools to segment audiences, build queries, create communication flows, manage reports, and design email and portal content using HTML, CSS, and related tools.
The Enrollment Communications Platform Manager consults with the Director of Enrollment Communications and Enrollment Management leaders, serves on the Strategic Enrollment Processes Committee, and works with Brand Marketing and Campus Partnerships to align campaign strategy, timing, audiences, lead capture, tracking, and follow‑up efforts with institutional priorities.

Minimum Qualifications

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments, automated workflows, and communication campaigns within a CRM system.
• Strong analytical skills and comfort working with data to drive platform decisions and communications strategy.
• Organized, detail‑oriented approach to platform administration, data management, and deadline tracking.
• Clear communication skills and ability to collaborate effectively across technical and non-technical teams.

Preferred Qualifications

• Direct experience as a Slate (Technolutions) power user in a higher education enrollment context.
• Demonstrated ability to evaluate communication needs, recommend better approaches, and improve CRM or mass communication processes for greater efficiency and effectiveness.
• Experience supervising CRM, data, or marketing technology staff.
• Familiarity with HTML, CSS, and styling tools to create consistent, visually effective communications.
• Experience with email deliverability best practices, FERPA compliance, and CAN-SPAM regulations in a communications context.

Recruitment Range

$72,000 - $79,642

Org #-Department

University Communications - 33901

Job Open Date

09/18/2026

Job Close Date

10/04/2026

Open Until Filled

No

FTE

1.000

Type of Appointment

Permanent

Number of Months per Year

12

FLSA

Exempt

Percentage Of Time

35%

Key Responsibility

Enrollment‑Related Mass Communications Strategy & Oversight

Essential Tasks

• Oversee mass communications in Slate and related platforms for prospective, admitted, and current students, as well as parents, families, and other key audiences.
• Set the direction for how undergraduate and graduate communications are organized, maintained, and improved, with an emphasis on scalable solutions rather than one‑off requests.
• Develop communication strategies that support recruitment, application, admission, yield, onboarding, and continued enrollment.
• Oversee current‑student messages about financial aid, registration, billing, cashier functions, and other steps needed to stay enrolled.

Percentage Of Time

30%

Key Responsibility

Slate Content Oversight

Essential Tasks

• Build and improve CRM structures that make communications easier to manage, reuse, personalize, and adapt over time.
• Oversee communication campaigns in Slate and other mass communication systems, including building, testing, scheduling, and sending messages.
• Use CRM tools such as content blocks, portals, forms, conditional logic, HTML, and CSS to create clear, personalized student communications.
• Ensure prospective student leads from websites, forms, campaigns, events, advertising, and partnerships are captured, tracked, and added to appropriate follow‑up communications.
• Stay current on platform capabilities and apply best practices to improve communication work.
• Develop assessment strategies for CRM campaigns to measure and improve communications impacts and results over time.

Percentage Of Time

20%

Key Responsibility

Consultation, Cross‑Functional Partnership & Strategy Alignment

Essential Tasks

• Consult with Enrollment Communications and Enrollment Management leaders on priorities, timing, audiences, message plans, and reporting‑based recommendations.
• Collaborate with Admissions, the Graduate School, Financial Aid, the Registrar’s Office, the Cashier’s Office, Student Success, academic units, and other partners on student‑facing communications.
• Serve on the Strategic Enrollment Processes Committee and contribute communications guidance to enrollment process improvements.
• Work with Brand Marketing and Campus Partnerships to connect campaigns, forms, events, lead tracking, and follow‑up communications.

Percentage Of Time

15%

Key Responsibility

Team Leadership, Operations & Quality Assurance

Essential Tasks

• Supervise, mentor, and evaluate the Enrollment Communications Platform Specialist.
• Assign and prioritize CRM and mass communication work based on enrollment goals, project timelines, and partner needs.
• Maintain documentation and shared practices that support consistent CRM communications across undergraduate, graduate, and current‑student audiences.
• Oversee testing and quality control for enrollment mass communications, including audiences, personalization, links, formatting, tracking, accessibility, and timing.
• Coordinate with technical, data, and operations partners when platform issues affect communications work.

Physical Effort

Hand Movement‑Repetitive Motions - C, Finger Dexterity - C, Reading - C, Eye‑hand coordination - C, Vision‑Color Distinction - C, Vision‑Preparing/Analyzing figures - C, Hearing - C, Talking - F, Standing - O, Sitting - C

Work Environment

Inside - C, Overtime - O