Enrollment Communications Strategist

Assumption University; Worcester (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Assumption University is seeking an Enrollment Communications Specialist to craft marketing emails, texts, and print pieces within Slate for undergraduate and graduate admissions. You will implement strategic email and SMS plans, maintain lead forms, test communications, and coordinate with the Operations team for decision releases.

You will manage content calendars, develop templates, ensure deliverability, and collaborate with the Division of Enrollment Management to optimize engagement and

Qualifications

• Bachelor’s degree required.
• 1–3 years in digital content development, email marketing or related fields.
• Working knowledge of CRM platforms; Slate preferred.
• Experience with HTML and email template creation.
• Experience using KPI data for content strategy and A/B testing.

Responsibilities

• Manage undergraduate recruitment communications via Slate CRM.
• Write/edit emails from internal/external sources to align with brand.
• Co-manage AI tools used to recruit students.
• Develop and execute email content strategies and templates.
• Proofread copy for email, print, and admissions projects.
• Oversee creation of prospective student communications.
• Develop, test, and manage new email templates for responsiveness.
• Ensure audience accuracy and deliverability of communications.
• Handle communications to prospects, applicants, and admitted students.
• Develop reports, perform A/B tests, and optimize messaging.
• Utilize Slate Deliver features and stay updated on best practices.
• Test, QA, list development, and support for Slate Deliver.
• Maintain CAN-SPAM compliance and email deliverability standards.
• Participate in admissions events and support enrollment systems.
• Additional duties as assigned.

Skills

Email marketing

Copywriting

Content strategy

Analytics / KPIs

A/B testing

HTML

AI-powered recruitment tools

CRM platforms

Education

Bachelor’s degree

Tools

Slate CRM

Marketing automation

Job description

Assumption University is seeking an Enrollment Communications Specialist to craft marketing emails, texts, and print pieces within Slate for undergraduate and graduate admissions. You will implement strategic email and SMS plans, maintain lead forms, test communications, and coordinate with the Operations team for decision releases.

You will manage content calendars, develop templates, ensure deliverability, and collaborate with the Division of Enrollment Management to optimize engagement and