Enrollment Analytics Director - Data-Driven Reporting Leader

UT Tyler; Town of Texas (WI); On-site; USD 110,000 - 160,000; Full time

Job summary

The University of Texas Permian Basin is seeking a Director of Enrollment Management Analytics & Reporting, based in Odessa, TX. This leadership role drives data strategy, reporting, and analytics across enrollment pipelines to inform strategic decisions and improve performance.

You will manage data workflows across multiple systems, develop dashboards and KPIs, and partner with Institutional Research and admissions to forecast enrollment and optimize processes.

Qualifications

• Bachelor’s degree in data analytics, statistics, information systems, computer science, institutional research, higher education administration, business analytics, or a related field.
• Five (5) years of progressively responsible experience in data analytics, reporting, BI, institutional research, enrollment systems, or related area.
• Experience querying, transforming, validating, analyzing, and reporting on large data sets and developing dashboards or recurring decision-support products.
• Experience working with a CRM, student information system, document-management system, relational database, external data feed, or comparable institutional platform.
• Experience developing forecasts, projection models, scenario analyses, or comparable analytical products and communicating findings to leadership.
• Experience coordinating complex cross-functional data or reporting initiatives with recurring deadlines and confidential student or institutional information.

Responsibilities

• Own data-management and reporting workflows for enrollment sources.
• Manage the OnBase document repository and related workflows for Enrollment Management admission documents.
• Coordinate approved data imports, exports, integrations, and recurring exchanges and reconcile records across enrollment systems and external sources.
• Maintain current documentation, data dictionaries, business rules, report specifications, schedules, and standard operating procedures for assigned data and reporting processes.
• Oversee scheduled data-sharing agreements and recurring data exchanges with independent school districts, two-year institutions, and other authorized partners.
• Manage UTPB Direct Admissions reporting and related data-quality, reconciliation, and partner requirements.
• Lead Dual Credit THECB FAST reporting in coordination with Institutional Research, Dual Credit, THECB, TEA, and other responsible offices.
• Manage Transfer Calculator first-source reporting, validation, documentation, and issue resolution with responsible partners.
• Design, execute, maintain, and improve customized reports using Slate, Argos, Tableau, Excel, SPSS, Python, SQL, or other approved reporting and analytics tools.
• Develop dashboards, tables, visualizations, and KPIs reporting for recruitment funnels, applications, admission, yield, enrollment, direct admissions, dual credit, and partner performance.
• Conduct funnel analytics and develop enrollment forecasts, projection models, and scenario analyses in collaboration with internal and external partners; document assumptions, methods, limitations, and results.
• Integrate approved external data sources to enhance enrollment intelligence, benchmark performance, and contextualize UTPB enrollment results.
• Produce executive-ready analyses, present key findings and insights, and communicate conclusions, risks, options, and recommendations verbally and in writing.
• Establish and maintain data-validity checks; audit, reconcile, clean, transform, and integrate data; and document corrective action or escalation when discrepancies are identified.
• Review reports, dashboards, models, and data products for accuracy, completeness, consistency, timeliness, and appropriate interpretation before release.
• Develop and implement plans for report and model maintenance, improvement, enhancement, version control, and continuity.
• Manage renewal, data, analytics, and reporting requirements for Common App, ApplyTexas, UTPB Direct Admissions, Encoura, College Board, and other assigned vendors or partners within delegated authority.
• Prioritize and monitor reporting and information requests, assign or delegate project work as authorized, review outputs for quality, and provide leadership for the Enrollment Management data reporting and analysis agenda.

Skills

Data analytics

Reporting

Forecasting

Cross-functional coordination

Stakeholder communication

Data governance

Education

Bachelor’s degree in data analytics or related field

Master’s degree preferred

Tools

Slate

PeopleSoft

Tableau

Excel

SQL

Python

Job description

The University of Texas Permian Basin is seeking a Director of Enrollment Management Analytics & Reporting, based in Odessa, TX. This leadership role drives data strategy, reporting, and analytics across enrollment pipelines to inform strategic decisions and improve performance.

You will manage data workflows across multiple systems, develop dashboards and KPIs, and partner with Institutional Research and admissions to forecast enrollment and optimize processes.