Enrollment Analytics & CRM Director: Forecasting & Strategy

American; Washington (District of Columbia); Hybrid; USD 124,000 - 150,000; Full time

Job summary

American University is seeking a Director of Enrollment Analytics and CRM on a hybrid, on-campus schedule in Washington, DC. The role leads predictive analytics, enrollment forecasting, and CRM operations across undergraduate admissions and enrollment strategy.

You will oversee Salesforce CRM administration, Workday integrations, and develop dashboards to inform recruitment planning, financial aid strategy, and class shaping decisions.

Qualifications

• Bachelor's degree in information systems, data analytics, CS, statistics, math, econ or related field.
• 5–8 years of enrollment analytics, CRM, or data analytics experience.
• Experience with enrollment forecasting, predictive models, dashboards.
• Experience administering Salesforce or similar CRM; data governance.
• Proficiency with SQL, reporting, visualization, and statistical software.
• Ability to explain technical concepts to non-technical audiences.

Responsibilities

• Lead enrollment modeling, predictive analytics, and forecasting.
• Administer Salesforce CRM and enrollment systems.
• Design and maintain reports, dashboards, and data visualizations.
• Collaborate with IT, Institutional Research, and partners on integrations and governance.

Skills

Analytical skills

Organizational skills

Project management

Communication skills

Problem solving

Education

Bachelor’s degree in information systems or related field

Master’s degree in analytics or related field

Tools

SQL

Data visualization tools

Workday integrations

Job description

American University is seeking a Director of Enrollment Analytics and CRM on a hybrid, on-campus schedule in Washington, DC. The role leads predictive analytics, enrollment forecasting, and CRM operations across undergraduate admissions and enrollment strategy.

You will oversee Salesforce CRM administration, Workday integrations, and develop dashboards to inform recruitment planning, financial aid strategy, and class shaping decisions.