Engagement Strategy Director: Omnichannel Leader

Fingerpaint Group; Cedar Knolls (NJ); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Fingerpaint Group is seeking an Associate Director, Engagement Strategy to drive omnichannel and CRM strategy across HCP, patient, and caregiver touchpoints. You will translate IQVIA AIM data, Looker dashboards, GA4, and SFMC/Marketo insights into actionable recommendations and optimized journeys.

You will mentor junior strategists and collaborate with media, creative, and brand teams while advancing SEO, GEO, and digital ecosystem initiatives.

Formación

• 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
• Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)
• Comfortable using tools like Google Analytics to derive actionable insights
• Familiarity with customer journey mapping tools or frameworks
• Understanding of core UX and UI principles
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
• Strong presentation and collaboration skills; comfort leading client conversations
• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow
• Global pharmaceutical clients digital experience a plus

Responsabilidades

• Lead omnichannel and CRM strategy across touchpoints (HCP, patient, caregiver) using audience insights
• Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights and shape optimization recommendations
• Define audience segments and customer journeys, enabling personalization across the funnel
• Translate analytics into actionable engagement frameworks, KPIs, and testing plans for execution teams
• Collaborate with media, creative, and brand strategy teams to align channel recommendations with brand goals
• Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture
• Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM
• Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems
• Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting test-and-learn cycles
• Define measurement frameworks and data visualizations in Looker to communicate performance trends to clients and stakeholders
• Conduct and interpret Website audits including SEO/GEO audits to assess digital footprint and content visibility

Conocimientos

Presentation skills

Collaboration skills

Mentorship

Strategic thinking

CRM planning

Herramientas

Salesforce Marketing Cloud

Marketo

GSC

SEMrush

Screaming Frog

Looker

Descripción del empleo

Fingerpaint Group is seeking an Associate Director, Engagement Strategy to drive omnichannel and CRM strategy across HCP, patient, and caregiver touchpoints. You will translate IQVIA AIM data, Looker dashboards, GA4, and SFMC/Marketo insights into actionable recommendations and optimized journeys.

You will mentor junior strategists and collaborate with media, creative, and brand teams while advancing SEO, GEO, and digital ecosystem initiatives.