Senior Omnichannel Engagement Strategist

Fingerpaint Marketing, Inc.; New Jersey; Hybrid; USD 80,000 - 110,000; Full time

Job summary

Fingerpaint Group is seeking a senior engagement / digital strategist to shape omnichannel strategies across HCP and DTC projects. You will map customer journeys, leverage IQVIA data, and optimize CRM programs with a data-driven mindset.

You’ll collaborate with account, brand, scientific strategy, media, and creative teams to deliver integrated campaigns, while maintaining high client engagement and delivering insightful presentations.

Qualifications

• 2–5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred).
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to manage HCP lists and integrate IQVIA data into targeting and measurement.
• Strong SEO/SEM knowledge with platforms like Google Search Console and SEMrush.
• Proficiency with Google Analytics and familiarity with journey-mapping tools.

Responsibilities

• Partner with account, brand and scientific strategy, media, and creative teams to integrate digital, omnichannel, and CRM strategies into marketing plans.
• Leverage IQVIA data, Google Analytics, and CRM systems to understand audience behavior and inform channel strategy.
• Segment HCP lists to fuel targeted, personalized campaigns.
• Map customer journeys across channels to identify content needs and optimization points.
• Support omnichannel planning through audience personas and engagement pillars.
• Track trends and performance data to inform recommendations and innovation.
• Conduct competitive website audits and implement SEO/markup improvements.
• Collaborate with partners to ensure consistent, high-impact execution.
• Lead client workshops, planning sessions, and strategic presentations.

Skills

CRM strategy

Digital marketing

Client-facing

Presentation skills

Team collaboration

Tools

Salesforce Marketing Cloud

Marketo

IQVIA data

Google Analytics

GSC/SEMrush

PowerPoint

Excel

Miro

Ziflow

Job description

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.

Objectives of This Role:

We’re looking for a senior engagement / digital strategist who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized, but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.

This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution—particularly within HCP marketing but will touch both HCP and DTC projects.

Key Responsibilities:

• Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are seamlessly integrated into broader marketing plans

• Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy

• Manage and segment HCP lists to fuel targeted, personalized campaigns

• Map customer journeys across channels to identify content needs, optimization points, and experience gaps

• Support omnichannel planning through audience personas, micro-journeys, and engagement pillars

• Track digital trends, emerging technologies, and performance data to inform innovation and recommendations

• Experience with conducting competitive website audits

• Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms

• Experience developing website SEO markup, including structured data (schema)

• Collaborate with media, content, and development partners to ensure consistent, high-impact execution

• Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations

Qualifications:

• 2–5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred)

• Hands-on experience with Salesforce Marketing Cloud and/or Marketo

• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement

• Strong working knowledge of SEO platforms including GSC, SEMrush, etc. (AI SEO tools experience preferred)

• Comfortable using tools like Google Analytics to derive actionable insights

• Familiarity with customer journey mapping tools or frameworks

• Understanding of core UX and UI principles

• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing

• Strong presentation and collaboration skills; comfort leading client conversations

• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow

• Global pharmaceutical clients digital experience a plus

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.