Engagement Strategy Lead: Omnichannel & CRM

Fingerpaint Marketing, Inc.; Cedar Knolls (NJ); On-site; USD 120,000 - 170,000; Full time

Job summary

Fingerpaint Marketing, Inc. is seeking an Associate Director, Engagement Strategy to lead omnichannel and CRM strategy for assigned brands, aligning audience insights, content, and activation across HCP, patient, and caregiver touchpoints.

You will leverage IQVIA AIM, Looker, GA4, and Salesforce Marketing Cloud to generate insights, define journeys, and shape optimization plans, while mentoring junior strategists and collaborating with cross-functional teams.

Qualifications

• 5-7 years of digital marketing experience (pharma agency experience strongly preferred).
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement.
• Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog.
• Comfortable using Google Analytics to derive actionable insights.
• Familiarity with customer journey mapping tools or frameworks.
• Understanding of core UX and UI principles.
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing.
• Strong presentation and collaboration skills; comfort leading client conversations.

Responsibilities

• Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver).
• Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations.
• Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel.
• Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams.
• Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices.
• Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture.
• Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic.
• Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems.
• Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles.
• Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders.
• SEO, GEO & Digital Ecosystem
• Contract includes heavy cross-functional collaboration and quarterly optimization sprints.

Skills

Omnichannel strategy

Data-driven insights

Audience segmentation

Presentation skills

Collaboration

Tools

Salesforce Marketing Cloud

Marketo

Looker

GA4

Veeva CRM

Job description

Fingerpaint Marketing, Inc. is seeking an Associate Director, Engagement Strategy to lead omnichannel and CRM strategy for assigned brands, aligning audience insights, content, and activation across HCP, patient, and caregiver touchpoints.

You will leverage IQVIA AIM, Looker, GA4, and Salesforce Marketing Cloud to generate insights, define journeys, and shape optimization plans, while mentoring junior strategists and collaborating with cross-functional teams.