Engagement Strategy Lead – Omnichannel Growth

US Health Partners, LLC; Northern (KY); Hybrid; USD 120,000 - 155,000; Full time

Job summary

Fingerpaint is a health and wellness advertising agency redefining how brands engage with patients, caregivers, and healthcare professionals. The Associate Director, Engagement Strategy will drive omnichannel and CRM strategies, integrating IQVIA data and CRM platforms to shape actionable engagement plans across HCP and DTC projects.

The role blends strategic thinking with hands-on execution, leveraging Looker, GA4, SFMC/Marketo, and SEO expertise to deliver measurable outcomes and

Qualifications

• 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred).
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement.
• Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred).
• Comfortable using tools like Google Analytics to derive actionable insights.
• Familiarity with customer journey mapping tools or frameworks.
• Understanding of core UX and UI principles.
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing.
• Strong presentation and collaboration skills; comfort leading client conversations.
• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow.
• Global pharmaceutical clients digital experience a plus.

Responsibilities

• Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver).
• Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations.
• Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel.
• Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams.
• Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices.
• Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture.

Skills

CRM strategy

Audience segmentation

Data-driven insights

Omnichannel marketing

Presentation skills

Tools

Salesforce Marketing Cloud

Marketo

Looker

GA4

IQVIA AIM

Screaming Frog

Job description

Fingerpaint is a health and wellness advertising agency redefining how brands engage with patients, caregivers, and healthcare professionals. The Associate Director, Engagement Strategy will drive omnichannel and CRM strategies, integrating IQVIA data and CRM platforms to shape actionable engagement plans across HCP and DTC projects.

The role blends strategic thinking with hands-on execution, leveraging Looker, GA4, SFMC/Marketo, and SEO expertise to deliver measurable outcomes and