Senior Omnichannel Engagement Strategist

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Fingerpaint Group, a health and wellness advertising agency, seeks a senior engagement/digital strategist who blends strategic thinking with hands-on execution to map customer journeys, analyze IQVIA data, and connect digital dots across channels.

You will shape omnichannel strategies for both HCP and DTC projects, work with CRM platforms like Salesforce Marketing Cloud or Marketo, and oversee SEO tools, analytics, and content integration.

Qualifications

• 2–5 years of digital marketing or CRM experience, pharma agency preferred.
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to manage HCP lists and integrate IQVIA data into targeting and measurement.
• Strong working knowledge of SEO platforms including GSC and SEMrush.
• Comfortable using Google Analytics to derive actionable insights.
• Familiarity with customer journey mapping tools or frameworks.
• Understanding of core UX/UI principles.
• Experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing.
• Strong presentation and collaboration skills; comfort leading client conversations.

Responsibilities

• Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are integrated into broader marketing plans.
• Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy.
• Manage and segment HCP lists to fuel targeted, personalized campaigns.
• Map customer journeys across channels to identify content needs, optimization points, and experience gaps.
• Support omnichannel planning through audience personas, micro-journeys, and engagement pillars.
• Track digital trends, emerging technologies, and performance data to inform innovation and recommendations.
• Experience with conducting competitive website audits.
• Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms.
• Experience developing website SEO markup, including structured data (schema).
• Collaborate with media, content, and development partners to ensure consistent, high-impact execution.
• Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations.

Skills

CRM experience

Presentation skills

Customer journey mapping

Cross-functional collaboration

SEO/SEM knowledge

Tools

Salesforce Marketing Cloud

Marketo

IQVIA

Google Analytics

SEMrush

Google Search Console

Miro

Ziflow

Job description

Fingerpaint Group, a health and wellness advertising agency, seeks a senior engagement/digital strategist who blends strategic thinking with hands-on execution to map customer journeys, analyze IQVIA data, and connect digital dots across channels.

You will shape omnichannel strategies for both HCP and DTC projects, work with CRM platforms like Salesforce Marketing Cloud or Marketo, and oversee SEO tools, analytics, and content integration.