Engagement Strategy Director: Omnichannel & CRM

Ogilvy Health; New York (NY); Sur place; USD 100 000 - 230 000; Plein temps

Résumé du poste

Ogilvy Health, part of WPP, is seeking a senior Engagement Strategy Director to lead omnichannel and CRM strategies for two major clients. You’ll define connected engagement ecosystems, drive content and communications strategy, and mentor a junior strategist in a fast-growing practice.

The role sits within our Integrated Strategy model, collaborating with Brand and Medical Strategy, Analytics, and Insights to deliver measurable health outcomes and audience-driven growth across channels.

Qualifications

• 6-10 years of experience in engagement strategy, omnichannel strategy, or related discipline.
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller with a focus on audience insight.
• Depth across omnichannel mix—web, social, display, and CRM (execution not required).
• Experience shaping content and communications strategy with channel roles and goals.
• Demonstrated experience managing and developing people, including direct reports.

Responsabilités

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals.
• Build engagement strategy playbooks and plans with data-informed strategy and measurement.
• Serve as cross-functional partner across account, creative, brand, and medical strategy.

Connaissances

Engagement strategy

Omnichannel

Healthcare industry

CRM

Description du poste

Ogilvy Health, part of WPP, is seeking a senior Engagement Strategy Director to lead omnichannel and CRM strategies for two major clients. You’ll define connected engagement ecosystems, drive content and communications strategy, and mentor a junior strategist in a fast-growing practice.

The role sits within our Integrated Strategy model, collaborating with Brand and Medical Strategy, Analytics, and Insights to deliver measurable health outcomes and audience-driven growth across channels.