Engagement Marketing Architect

Wwshemi; United States; Remote; USD 150,000 - 190,000; Full time

Job summary

Lyra Health is seeking an Engagement Marketing Lead to scale member registration and engagement across its books of business. You will build scalable operating models, playbooks, and marketing solutions that deliver high-quality engagement without bespoke customization.

You will partner with Customer Marketing, Customer Success, Strategy & Operations, and Analytics to translate proven approaches into repeatable programs for hundreds of customers, shaping how Lyra grows its impact.

Qualifications

• 5+ years in marketing building or scaling programs across multiple accounts
• Systems and process thinking to design scalable processes, playbooks, and operating models
• Data-driven with ability to translate insights into scaled recommendations and performance improvements
• Cross-functional collaboration across Marketing, Customer Success, Operations, and Analytics
• Strong communication and presentation skills

Responsibilities

• Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large customers.
• Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration that teams can deploy without building from scratch each time.
• Drive Registration and Utilization at Scale: Partner with multiple teams to build automated, trigger-based communication programs that lift member registration and utilization across the full customer base.
• Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering with Creative Design and Content teams.
• Measurement and Continuous Improvement: Work with analytics to design tracking methodology and reporting to evaluate the performance of scaled programs.
• Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows.

Skills

Marketing leadership

Systems thinking

Data-driven

Cross-functional collaboration

Communication skills

Project management

Tools

Salesforce

Gainsight

Highspot

Jira

Job description

Lyra Health is seeking an Engagement Marketing Lead to scale member registration and engagement across its books of business. You will build scalable operating models, playbooks, and marketing solutions that deliver high-quality engagement without bespoke customization.

You will partner with Customer Marketing, Customer Success, Strategy & Operations, and Analytics to translate proven approaches into repeatable programs for hundreds of customers, shaping how Lyra grows its impact.