Director, Health Plans & Systems Marketing

Lyra Health; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage (med

Equity in the company

401K with matching

Monthly tech allowance

Parental leave

Paid time off

Job summary

Lyra Health is seeking an experienced Director of Marketing to scale its Health Plans & Health Systems vertical. This leadership role oversees end-to-end marketing, aligning clinical and product offerings with go-to-market execution and driving provider engagement and member acquisition.

You will build an AI-native marketing organization, manage cross-channel campaigns, and partner with business development, account management, and clinical leadership to achieve growth and strong ROI.

Qualifications

• 12+ years of marketing experience in healthcare or health-tech.
• 5+ years of team management, leading managers and cross-functional teams.
• Deep understanding of health plan dynamics, health system referral models, and provider engagement strategies.
• Full-funnel capabilities spanning brand, product marketing, performance, and field marketing.
• Master storyteller: translate complex clinical outcomes and healthcare mechanics for members/customers.
• Data-driven leader: link marketing strategy to revenue targets and retention.

Responsibilities

• Set Marketing Strategy: define and execute multi-channel GTM roadmap for HP/HS.
• Drive Brand Awareness & Positioning among health plan execs, health system leaders, and provider networks.
• Grow Membership through digital partner channels, B2B2C engagement, and field marketing.
• Direct & Scale the Marketing Team: build an AI-enabled marketing function with data-driven experimentation.
• Lead Cross-Functional Alignment with BD, CS, Product, and Clinical to drive demand.
• Own ROI & KPIs: track provider lead generation, member enrollment, and campaign ROI.

Skills

Marketing leadership

Healthcare marketing

B2B/B2C

Data-driven

Storytelling

Cross-functional leadership

Job description

Lyra Health is seeking an experienced Director of Marketing to scale its Health Plans & Health Systems vertical. This leadership role oversees end-to-end marketing, aligning clinical and product offerings with go-to-market execution and driving provider engagement and member acquisition.

You will build an AI-native marketing organization, manage cross-channel campaigns, and partner with business development, account management, and clinical leadership to achieve growth and strong ROI.