End-to-End Paid Growth Marketing Lead

Salmon Group; Georgia; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Salmon Group based in Georgia is seeking a Performance Marketing Manager to lead paid acquisition efforts. You will be responsible for managing campaigns across platforms like Meta, Google, and TikTok, optimizing results, and generating creative concepts.

The ideal candidate will have over 5 years of experience in performance marketing, especially in fintech, and should be hands-on with analytics tools like Google Analytics and Tableau. A strong understanding of the acquisition funnel and performance tracking is essential for success in this role.

Qualifications

• 5+ years of hands-on experience in performance marketing, ideally in fintech or digital consumer services.
• Experience with Meta as the primary channel and familiarity with Google Ads, TikTok Ads.
• Strong understanding of tracking, analytics tools, and the acquisition funnel.

Responsibilities

• Run paid acquisition for Salmon products across various channels.
• Generate new creative concepts and manage production.
• Own and optimize paid growth strategies across funnels.
• Collaborate with teams to execute campaigns effectively.
• Maintain an experiment tracking system for learning.

Skills

Performance marketing

Campaign optimization

Attribution and analytics

Creative production

English (B2)

Tools

Google Analytics

Tableau

AppsFlyer

Job description

Salmon Group based in Georgia is seeking a Performance Marketing Manager to lead paid acquisition efforts. You will be responsible for managing campaigns across platforms like Meta, Google, and TikTok, optimizing results, and generating creative concepts.

The ideal candidate will have over 5 years of experience in performance marketing, especially in fintech, and should be hands-on with analytics tools like Google Analytics and Tableau. A strong understanding of the acquisition funnel and performance tracking is essential for success in this role.