Growth Media Architect: Paid Acquisition & Optimization

Atlas; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Atlas is seeking a performance-first Growth Marketer to own paid media acquisition end-to-end. You’ll build, launch, and optimize campaigns across Meta, TikTok, Google, YouTube, and more, focusing on CAC and ROAS targets.

With 3–5+ years in paid media, you’ll design testing roadmaps, forecast budgets, and scale winning campaigns while collaborating with creative teams to improve funnel economics and drive durable growth for our fintech platform.

Qualifications

• 3–5+ years managing paid media (Meta required, TikTok/Google preferred).
• Proven track record hitting CAC or ROAS targets at meaningful spend levels.
• Strong grasp of funnel economics (CAC, LTV, MER, payback period).
• Ability to analyze campaign data and make decisions without hand-holding.
• Experience managing full‑funnel paid budgets across multiple platforms.

Responsibilities

• Develop paid media strategy across Meta, TikTok, Google, YouTube, and beyond.
• Launch and manage campaigns in Meta / TikTok / Google Ads Manager; structure campaigns and scaling frameworks.
• Monitor performance daily and optimize based on CPA, CTR, CVR, CPM, ROAS.
• Kill underperforming campaigns quickly and scale profitable ones; negotiate rates with media vendors.
• Plan testing roadmaps and build repeatable scaling playbooks with creative teams.

Skills

Paid media management

Data-driven decision making

Campaign optimization

Budget management

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Job description

Atlas is seeking a performance-first Growth Marketer to own paid media acquisition end-to-end. You’ll build, launch, and optimize campaigns across Meta, TikTok, Google, YouTube, and more, focusing on CAC and ROAS targets.

With 3–5+ years in paid media, you’ll design testing roadmaps, forecast budgets, and scale winning campaigns while collaborating with creative teams to improve funnel economics and drive durable growth for our fintech platform.