Performance Marketing Manager

Salmon Group; Georgia; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Salmon Group based in Georgia is seeking a Performance Marketing Manager to lead paid acquisition efforts. You will be responsible for managing campaigns across platforms like Meta, Google, and TikTok, optimizing results, and generating creative concepts.

The ideal candidate will have over 5 years of experience in performance marketing, especially in fintech, and should be hands-on with analytics tools like Google Analytics and Tableau. A strong understanding of the acquisition funnel and performance tracking is essential for success in this role.

Qualifications

• 5+ years of hands-on experience in performance marketing, ideally in fintech or digital consumer services.
• Experience with Meta as the primary channel and familiarity with Google Ads, TikTok Ads.
• Strong understanding of tracking, analytics tools, and the acquisition funnel.

Responsibilities

• Run paid acquisition for Salmon products across various channels.
• Generate new creative concepts and manage production.
• Own and optimize paid growth strategies across funnels.
• Collaborate with teams to execute campaigns effectively.
• Maintain an experiment tracking system for learning.

Skills

Performance marketing

Campaign optimization

Attribution and analytics

Creative production

English (B2)

Tools

Google Analytics

Tableau

AppsFlyer

Job description

About the role

Salmon products are growing and paid acquisition is one of our primary growth streams. We are actively scaling, testing new channels, and have built a creative pipeline to support the volume.

We’re looking for a Performance Marketing Manager to join our User Acquisition team and own results end‑to‑end. The core of the role is hands‑on work with the channels that drive the most volume — launching and optimizing campaigns directly or through partners, working closely with the creative production team, and staying laser‑focused on what scales.

Big ambitions, real resources, products that are actually growing — there's a lot to work with.

What you’ll do

• Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.
• Be involved in creative production — generate new concepts, collect creative references in creative backlog.
• Own paid growth end‑to‑end — you decide which channels, creatives, and funnels to scale, and you're accountable for the results.
• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
• Maintain a structured experiment tracking system so learnings compound across channels.

What makes you a strong fit

• 5+ years of hands‑on experience in performance marketing, ideally in fintech, banking, or digital consumer services.
• Hands‑on experience running and optimizing campaigns on Meta as the primary channel, plus experience with other major acquisition platforms (Google Ads, TikTok Ads, Reddit Ads, or similar).
• Experience promoting mobile apps, including the web‑to‑app (W2A) model.
• Experience of running performance as a continuous test loop: form hypotheses, ship variants, draw conclusions from data.
• Strong understanding of attribution, tracking, and analytics tools.
• Reads the acquisition funnel data and spots where things are working or breaking.
• Hands‑on with Google Analytics, Tableau, AppsFlyer (or similar platforms).
• English B2. Familiarity with the Philippine market is a plus.