Head of Paid Growth & Performance Marketing

Baton Corporation Ltd; New York (NY); Sur place; USD 180 000 - 240 000; Plein temps

Résumé du poste

Baton Corporation is seeking a Head of Performance Marketing & Acquisition to build and run its paid growth engine from the ground up. This hands-on, builder role will own the strategy, channels, daily budget, creative testing, and a compliance-forward framework as we scale.

You will lead a fast-paced team and work in person, driving CAC, ROAS, and payback targets while maintaining execution speed across Meta, Google Ads, TikTok, X, and programmatic networks.

Responsabilités

• Own paid acquisition strategy end-to-end — set the roadmap for user acquisition and be accountable for the CAC, ROAS, and payback numbers behind it
• Deploy and manage a multi-million-dollar, always-on daily budget with full ownership across Meta, Google Ads, TikTok Ads, TikTok Shop, X Ads, programmatic, and emerging crypto-native networks as they become relevant
• Build and lead the team — hire, onboard, and manage the performance marketers and specialists needed to scale aggressively
• Run a systematic, high-velocity creative testing program — sourcing, briefing, and scaling UGC and clipping-style content alongside traditional paid creative that performs
• Build the attribution and measurement infrastructure connecting spend to activation and trading volume, not just clicks
• Partner closely with Legal and General Counsel to make sure every paid campaign fits within our compliance framework — non-negotiable given the regulatory environment we operate in
• Report on and iterate against performance — kill what doesn't work, scale what does, fast

Description du poste

Baton Corporation is seeking a Head of Performance Marketing & Acquisition to build and run its paid growth engine from the ground up. This hands-on, builder role will own the strategy, channels, daily budget, creative testing, and a compliance-forward framework as we scale.

You will lead a fast-paced team and work in person, driving CAC, ROAS, and payback targets while maintaining execution speed across Meta, Google Ads, TikTok, X, and programmatic networks.