Employer Brand & EVP Program Lead (Hybrid, Seattle)

Nordstrom, Inc.; Seattle (WA); Hybrid; USD 94,000 - 155,000; Full time

Benefits offered by this job

Medical/Vision, Dental, Retirement and

Paid Time Away

Life Insurance and Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom, Inc. is seeking an experienced Employer Brand and EVP Program Manager to own strategy and execution that brings our brand to life across the talent lifecycle.

You will design campaigns and assets that reflect Nordstrom’s culture and values, collaborate with Creative, Comms, Recruitment Marketing, and Talent teams, and drive engagement and retention across diverse talent pools. The role requires expertise in digital marketing, brand asset creation, and metrics-driven optimization, with

Qualifications

• 3+ years in project/program management in talent acquisition, employer branding, or talent marketing
• 3+ years building employer brand and recruitment marketing programs
• Experience creating brand assets and digital marketing content
• Experience with Adobe Express and creative design to build assets
• Experience defining and tracking employer brand metrics to drive ROI
• Strong interpersonal skills and ability to work with stakeholders at varying levels
• Bachelor's degree preferred in HR or related field

Responsibilities

• Own the Employer Brand and EVP across the talent lifecycle.
• Develop digital marketing strategy reflecting EVP across owned channels.
• Create strategies for video, digital and physical assets with cross-functional teams.
• Edit and build assets to drive employee and candidate engagement.
• Manage Career Site strategy, content, and analytics to maximize applications.
• Oversee brand tool standards, messaging guidelines, and ROI analytics.
• Lead Internal Career Site storytelling and employee career opportunities.
• Select and maintain employer brand tools and partnerships, exploring ambassador programs.
• Manage Employee Referral program alignment with business needs.

Skills

Employer Brand

Talent Marketing

Project Management

Stakeholder Management

Brand Asset Creation

Social Media Planning

Education

Bachelor's degree in Human Resources or related field

Tools

Adobe Express

Job description

Nordstrom, Inc. is seeking an experienced Employer Brand and EVP Program Manager to own strategy and execution that brings our brand to life across the talent lifecycle.

You will design campaigns and assets that reflect Nordstrom’s culture and values, collaborate with Creative, Comms, Recruitment Marketing, and Talent teams, and drive engagement and retention across diverse talent pools. The role requires expertise in digital marketing, brand asset creation, and metrics-driven optimization, with