Program Mgr. 2, Employer Brand and Employee Value Proposition - Seattle, WA (Hybrid)

Nordstrom; Seattle (WA); Hybrid; USD 94,000 - 155,000; Full time

Job summary

Nordstrom is seeking an Employer Brand and EVP Program Manager to lead strategy and execution that brings our brand to life across the talent lifecycle. You will design campaigns and assets with Creative, Comms, Recruitment Marketing, and Talent teams to attract and retain top talent.

You will own EVP development, digital strategy, and analytics, ensuring our front door reflects Nordstrom’s culture and drives strong ROI across platforms and career sites.

Qualifications

• 3+ years leading employer brand, recruitment marketing, or talent marketing programs with enterprise impact.
• Experience creating and deploying employer brand assets across digital channels.
• Experience defining and tracking employer brand metrics to drive ROI.

Responsibilities

• Own the enterprise activation of Nordstrom's EVP and Employer Brand across the talent lifecycle.
• Develop a digital marketing strategy reflecting our EVP across owned social channels and recruiting platforms.
• Create the Employer Brand strategy and assets for video, digital, and physical formats with cross-functional partners.
• Edit and build assets that drive employee and candidate engagement.
• Manage Career Site strategy, content, and analytics to maximize applications.

Skills

Employer branding

Digital marketing

Social media planning

Brand asset creation

Content development

ROI metrics

Stakeholder management

Project management

Education

Bachelor's degree in human resources or related field

Tools

Adobe Express

Job description

Job Description

The Talent Strategy and Operations team is seeking an experienced and passionate Employer Brand and Employee Value Proposition (EVP) Program Manager to own the strategy and execution of bringing our brand to life. Nordstrom’s rich heritage, anchored in our core values and beliefs, continues to create an incredible opportunity to share our brand in a way that differentiates Nordstrom with our employees, candidates, and customers. You will take a creative approach to designing and implementing programs and campaigns that create a connected brand that conveys our culture from the inside out - enabling us to inspire, engage and retain the best talent. This role requires a passion for branding and a curiosity to develop a strategy inclusive of broad and diverse talent pools and representative of our employee base – helping to build on the present and shape the future of Nordstrom.

A day in the life...

• Own the enterprise activation and bring to life our differentiated Nordstrom Employee Value Proposition and Employer Brand across the talent lifecycle, showcasing the uniqueness of Nordstrom.
• Support with the development of a digital marketing strategy that reflects our EVP and deploy across owned social media accounts, recruiting platforms, and marketing campaigns.
• Develop the Employer Brand Strategy and creative approach for video, digital, and physical assets – partnering with our Creative, Comms, Recruitment Marketing, Talent Attraction, and Talent Enablement and Culture teams on campaigns for Scaled Events, New Store Openings, hard-to-hire markets, career enablement programs, and corporate internships.
• Leveraging the EVP and EB strategy, build and edit the creative assets that drive employee and candidate engagement.
• Manage the strategy, content, and operational rigor of our Career Site – ensuring our “front door” is engaging, driving application volume, and measuring its success through data insights.
• Own the usage standards, messaging guardrails, asset guidelines, and analytics of all brand programs with a constant focus on where we can optimize ROI and build a strong employer reputation - – amplify the reputation of Nordstrom on Indeed, Glassdoor and other relevant platforms.
• Lead and build our Internal Career Site - telling the story, and supporting the opportunity for employees to build great careers at Nordstrom.
• Own the selection, implementation, and maintenance of employer brand tools and partnerships that may further amplify our employee voice, exploring a strategy for an employee ambassador program, and owned employer brand social channels.
• Manage the Employee Referral program and strategy to execute against high-priority business needs.

You own this if you have...

• 3+ years of experience in project/program management in a talent acquisition, strategic employer brand, or talent marketing function driving enterprise wide-impact
• 3+ years building and delivering successfully employer brand, recruitment marketing programs, and an employee value proposition from the ground up is preferred
• Experience in brand asset creation and digital marketing with expertise in social media planning and content development
• Experience with Adobe Express and creative design to build custom assets in partnership with Creative
• Experience in defining and tracking employer brand metrics to drive ROI
• Strong interpersonal skills, a growth mindset, and the ability to work effectively with a wide range of internal stakeholders at varying levels of seniority
• Bachelor's degree in human resources or related field preferred

Location

This is a hybrid role requiring the selected candidate to work onsite four (4) days per week and live within a commutable distance of the Nordstrom corporate offices in downtown Seattle, WA

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations.

Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$93,500.00 - $155,000.00 Annual

Benefits

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

A few more important points

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.

Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.

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