Senior Loyalty Campaign Lead — Hybrid Seattle

Nordstrom; Seattle (WA); Hybrid; USD 80,000 - 132,000; Full time

Job summary

Nordstrom is seeking a Loyalty Marketing Specialist Senior to partner with strategy, creative, and execution teams across Nordstrom and Nordstrom Rack. You will plan and deliver campaigns from discovery through launch, ensuring on-brand customer experiences and measurable outcomes.

The role emphasizes collaboration with Analytics, Finance, Operations, and Technology teams, while maintaining rigorous campaign validation, communication, and optimization efforts in a hybrid Seattle setting.

Qualifications

• Bachelor's degree required.
• 1-3 years in marketing, campaign management, or loyalty programs.
• Experience using data to inform campaign strategy.
• Experience owning launch and quality validation processes.
• Strong written and verbal communication and stakeholder influence.
• Collaborative, able to work across teams.
• Familiar with modern marketing tech and AI integration.

Responsibilities

• Contributes to discovery and strategy development for campaigns.
• Translates strategy into channel plans and recommendations.
• Owns end‑to‑end campaign execution and readiness.
• Manages campaign performance and applies learnings post‑campaign.
• Communicates insights to leadership with clear recommendations.

Skills

Campaign management

Loyalty marketing

Data analysis

Stakeholder communication

Cross-functional collaboration

AI integration

Retail marketing

Strategic planning

Education

Bachelor's degree

Tools

Marketing platforms

AI tools

Job description

Nordstrom is seeking a Loyalty Marketing Specialist Senior to partner with strategy, creative, and execution teams across Nordstrom and Nordstrom Rack. You will plan and deliver campaigns from discovery through launch, ensuring on-brand customer experiences and measurable outcomes.

The role emphasizes collaboration with Analytics, Finance, Operations, and Technology teams, while maintaining rigorous campaign validation, communication, and optimization efforts in a hybrid Seattle setting.