Senior Social Strategy Lead — Enterprise Growth

Nordstrom Inc; Seattle (WA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical & Vision

Dental

Retirement plan

Paid Time Off

Life Insurance

EAP resources

Job summary

Nordstrom, Inc. is seeking a Sr. Manager, Social Strategy in Seattle, WA, with a hybrid work arrangement requiring four days in the office. You will own the Nordstrom & Beauty social strategy end-to-end and partner with Brand, PR, Site, and Marketing leadership to drive growth and engagement.

You’ll lead a high-velocity content program across Instagram, TikTok, YouTube, Pinterest, Threads and more, scale a Brand Social team, and ensure portfolio coherence with cross-banner strategies.

Qualifications

• Bachelor's degree from an accredited college.
• 8–12 years of social media marketing and strategy experience, including leadership at a large enterprise.
• Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others.
• Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch.
• Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks.
• Strong brief-writing and editorial planning craft.
• Proven track record producing high-velocity, high-volume content at scale.

Responsibilities

• Own Nordstrom & Beauty social strategy end-to-end - editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
• Coordinate organic strategy across all banners (Nordstrom, Beauty, Rack) to ensure portfolio coherence and shared learnings
• Drive performance creative strategy in partnership with paid social leadership
• Discern which trends to author and filter social listening signals into a selective trend agenda
• Own the strategic social KPI portfolio - growth, engagement, share of voice and brand health
• Build and develop a high-performing Brand Social team, with a culture of trust, craft, and continuous improvement
• Partner cross-functionally with PR, Site, Search, Merch, and Marketing leadership to align social to broader brand and commercial priorities
• Drive editorial planning and brief-writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we've identified
• Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead

Skills

Social strategy

Editorial planning

Team leadership

Cross-functional collaboration

Platform knowledge

Content strategy

Performance metrics

Education

Bachelor's degree

Tools

Sprout

Nectar

GWI

Archive

Brandwatch

Job description

Nordstrom, Inc. is seeking a Sr. Manager, Social Strategy in Seattle, WA, with a hybrid work arrangement requiring four days in the office. You will own the Nordstrom & Beauty social strategy end-to-end and partner with Brand, PR, Site, and Marketing leadership to drive growth and engagement.

You’ll lead a high-velocity content program across Instagram, TikTok, YouTube, Pinterest, Threads and more, scale a Brand Social team, and ensure portfolio coherence with cross-banner strategies.