Emerging Media Planner: Cross-Channel Strategy & Analytics

Daniel Brian Advertising; Rochester (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Daniel Brian Advertising seeks an Associate Media Planner to support integrated media strategies across traditional and digital channels. You will assist in developing cross-channel plans and review work for accuracy, while gaining hands-on experience with Google Ads, Meta, and programmatic DSPs.

You will collaborate with the Associate Media Director, media team, and account services to understand objectives, gather insights, and help optimize campaigns.

Qualifications

• Bachelor's degree in Business, Advertising, Marketing, Communications, or Statistics preferred.
• 1 to 3 years of media planning experience, preferably in an ad agency.
• Working knowledge of digital media including Programmatic, Internet Display, Mobile, and Social.
• Familiarity with Broadcast TV, Cable, Radio, Print, and OOH.
• Must commute to Rochester, Michigan office Tue–Thu.
• Proficiency in Excel and Canva.

Responsibilities

• Assist in developing and managing cross-channel media plans (TV, print, OOH, digital).
• Review work for accuracy and quality; meet deadlines in a fast-paced environment.
• Support digital strategy recommendations; gain hands-on experience in Google Ads, Meta, and programmatic DSPs.
• Gather statistics and research to support plan development and buying directives.
• Coordinate with internal teams to align plans with budgets and timelines.
• Analyze demographic data to identify target audiences and media vehicles.
• Prepare media plan materials and presentations for review and revisions.
• Pull and monitor campaign performance data to flag optimization opportunities.

Skills

Analytical mindset

Detail-oriented

Communication

Education

Bachelor's degree in Business/Advertising/Marketing/Communications/Statistics

Tools

Google Ads

Meta (Facebook)

Programmatic DSPs

Excel

Canva

Job description

Daniel Brian Advertising seeks an Associate Media Planner to support integrated media strategies across traditional and digital channels. You will assist in developing cross-channel plans and review work for accuracy, while gaining hands-on experience with Google Ads, Meta, and programmatic DSPs.

You will collaborate with the Associate Media Director, media team, and account services to understand objectives, gather insights, and help optimize campaigns.