Product and Services Marketing Manager

Mind Partners; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Arkance is seeking a Product Marketing Manager with a SaaS background to lead market positioning and GTM for the EMEA region. You will translate customer insights into compelling messaging and collaborate across Marketing, Services, Sales to align offers and pricing.

You will build multichannel GTM plans, enable sales with battle cards and stories, and continuously refine the go-to-market approach based on field feedback, while working with a fast-growing, mission-driven team.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 2–5 years of Product Marketing experience in a SaaS environment.
• Experience leading end-to-end positioning and go-to-market strategy with differentiated messaging.

Responsibilities

• Understand market needs and define ICPs, buyer personas, and market insights.
• Shape offering positioning, messaging, and value proposition for GTM.
• Build multichannel GTM plans and enable Sales with tailored materials.
• Track performance, iterate, and align cross-functional teams on roadmap insights.

Skills

SaaS product marketing

GTM strategy

Positioning & messaging

Customer segmentation

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Business, Marketing, Communications or related field

Tools

HubSpot

Canva

WordPress

NetSuite

Airtable

Miro

MS SharePoint

Outlook

Job description

MindPartnersisanexecutivesearchfirmwithofficesinLondon,Paris.WearepartneringwithArkancetoappointtheirnewlycreatedProduct&ServicesMarketingManagerposition. Arkanceisaleadingproviderofdigitalsolutionsfortheconstruction,manufacturing,andinfrastructureindustries. they are the primary partner of Autodesk ( SaaS solution for AEC sector).

Withastrongfocusoninnovationandsustainability,Arkanceempowersbusinessestoacceleratetheirdigitaltransformationandbuildabetterworld.

Your mission will be to ensure EMEA product and services market by aligning offerings with market needs and customer expectations. You will consolidate and share market and customer insights, translating them into a clear, impactful positioning that supports both business competitiveness and go-to-market clarity. You will play a key role in fostering cross-functional collaboration by diffusing market culture across teams and aligning stakeholders around a common vision. As an organisational pivot point, you will bring strategic alignment, clarity, and trust while ensuring that offerings are not only well-designed but also market-ready and compelling.

Understand the market & customer needs

• Conduct in-depth market analysis and competitive intelligence across the EMEA region, taking into account the diversity of local markets
• Conduct customers interviews, collect feedback, identify customer personae/Ideal Customer Profile, pain points, use cases
• Develop deep understanding of key industries (AEC, manufacturing, infrastructure)
• Support the definition and maintenance of Ideal Customer Profiles (ICP) and buyer/user personas, ensuring they are continuously updated, documented, and shared across teams as part of a structured knowledge management approach.

Shape the offering & messaging

• Define the positioning and value proposition
• Transform the features into benefits and define the messaging
• Contribute to the structuring and packaging of the offer (bundles, pricing…)
• Align the different teams (Marketing, Services, Sales) on messaging

Drive the go-to-market (GTM)

• Build and execute multichannel GTM plans in partnership with Services (consulting and development), Sales and Marketing teams
• Support sales enablement with tailored materials (battle cards, success stories, sales training materials, email templates)
• Support brand and demand generation efforts through marketing enablement including:
  • Messaging and offering briefs and frameworks
  • Content for brochures, website, campaigns, webinars...

Track, iterate and improve

• Promote the products/services
• Define and monitor key metrics
• Manage and maintain feedback loops to continuously refine the GTM approach
• Communicate results and insights internally to influence the roadmap
• Work closely with Services teams to evaluate, harmonise, and develop service offers aligning them with market needs, technical insights, and partner ecosystems to continuously evolve the EMEA products and services portfolio

We are looking for candidates with strong SaaS experience with 2 to 5 years of experience.

Key benefits of the role :

You will lead strategic marketing initiatives with real business impact and work with teams across Europe to help transform a locally-led marketing organisation into a global center of excellence You will influence product positioning and go-to-market across European markets. You will collaborate cross-functionally and align key teams around a shared vision.You will impact the built environment: Digital transformation in AEC, manufacturing, and infrastructure sectors is the way of the future for driving more sustainable building and manufacturing.

ARKANCE's purpose is to build a better world and you will be joining a fast-growing, mission-driven organisation backed by backed by a leader in the French leader group Monnoyeur.

The role comes with an excellent remuneration package and the thrilled to join a newly established Product and Services Marketing department in their growth.

Requirements

About you:

You held a Bachelor’s degree in Business, Marketing, Communication or related field.

You have 2 to 5 years of experience in Product Marketing in a SaaS environment.

You have experience leading end-to-end positioning and go-to-market strategy, tailoring messaging to key customer segments and personas, enabling teams with a differentiating narrative, and continuously refining it based on field feedback.

Finally, you master HubSpot, Canva and WordPress,NetSuite, Airtable, Miro and their internal communications tools, MS Sharepoint and Outlook.