EMEA Revenue Enablement Program Lead

Cohere; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Lunch stipend

Health & dental benefits

Retirement plan matching

Parental leave top-up

Enrichment benefits

Education stipend

Vacation & travel allowance

Home office stipend

Job summary

Cohere is seeking a Field Sales Enablement generalist to design, implement, and iterate enablement programs across global field teams. You will work with Product, Marketing, Sales Leadership, and RevOps to embed enablement across the sales lifecycle and drive measurable ROI.

You will establish KPIs, leverage MEDDPICC, and build scalable certification paths while maintaining content and driving adoption across time zones.

Qualifications

• 5+ years in sales enablement, sales training, rev ops, or related GTM role (B2B SaaS/tech preferred).
• Experience supporting multi-region sales organizations with cultural/time zone awareness.
• Proven ability to design and ship programs from scratch.
• AI‑fluent with track record of scaling enablement using AI tools.
• Field‑oriented approach—you thrive on direct deal reviews and coaching.
• Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce).
• Clear communication across all levels (reps to leadership).
• Comfort with ambiguity and building in fast‑paced environments.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle.
• Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions.
• Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI.
• Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning).
• Build certification paths that accelerate new seller productivity across regions and cultures.
• Maintain and evolve the enablement content platform to ensure global adoption.
• Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output.
• Work directly with field leadership on joint calls, deal coaching, and in-market visits.
• Translate field insights into updated content, playbooks, and qualification guides.
• Keep sellers current on product lineup, competitive positioning, and use‑case narratives.
• Balance live training, program management, and strategic planning across time zones.
• Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership.

Skills

Sales enablement

Multi-region experience

Program design & rollout

AI fluency

Deal coaching

CRM proficiency

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

BI/Analytics tools

Job description

Cohere is seeking a Field Sales Enablement generalist to design, implement, and iterate enablement programs across global field teams. You will work with Product, Marketing, Sales Leadership, and RevOps to embed enablement across the sales lifecycle and drive measurable ROI.

You will establish KPIs, leverage MEDDPICC, and build scalable certification paths while maintaining content and driving adoption across time zones.