EMEA Field & Partner Marketing Specialist

Airwallex; London (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Airwallex is seeking a results-driven Senior Associate, Field and Partner Marketing EMEA to join the regional marketing team. This hands-on role shapes and executes a field marketing strategy that drives brand awareness and accelerates growth in the region, reporting to the Senior Manager, Field and Partner Marketing, EMEA.

You will support field marketing efforts in UK and wider EMEA, collaborating with EMEA sales and marketing teams to deliver locally relevant initiatives that drive brand

Qualifications

• 3+ years of experience in B2B marketing with a strong focus on field and event marketing.
• Proven ability to manage end-to-end event execution from planning to measurement.
• Hands-on, proactive, organized project manager with multi-tasking abilities.
• Strong collaboration skills, able to work cross-functionally with marketing, operations and sales.
• Familiarity with CRM (Salesforce preferred) and marketing automation tools.

Responsibilities

• Own field marketing initiatives across UK and wider EMEA, including event sponsorships, exhibitions, roundtables, dinners, and webinars.
• Partner with the Partner Marketing Manager to help execute high impact, measurable co-marketing activities with priority partners.
• Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.
• Collaborate with EMEA marketing teams, together with local Sales teams, to develop localized sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the EMEA market.
• Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, nurture, tracking performance, gathering feedback, and identifying opportunities to optimize the field marketing funnel.
• Represent Airwallex on-site with professionalism and energy, acting as a trusted point of contact for customers, partners, and internal stakeholders.

Skills

B2B marketing

Event marketing

Project management

Cross-functional collaboration

CRM (Salesforce)

Tools

Salesforce

Job description

Airwallex is seeking a results-driven Senior Associate, Field and Partner Marketing EMEA to join the regional marketing team. This hands-on role shapes and executes a field marketing strategy that drives brand awareness and accelerates growth in the region, reporting to the Senior Manager, Field and Partner Marketing, EMEA.

You will support field marketing efforts in UK and wider EMEA, collaborating with EMEA sales and marketing teams to deliver locally relevant initiatives that drive brand