EMEA Field Marketing Lead: Events & Pipeline Growth

Senovo Capital Management GmbH; Berlin (MD); On-site; USD 91,344 - 125,599; Full time

Job summary

Parloa is seeking a Sr Field Marketing Manager EMEA to design and implement high-impact field marketing programs across the Europe, Middle East and Africa region. You will own events, regional campaigns, and ABM programs in close partnership with Sales, Growth, Partnerships and Marketing to accelerate pipeline.

The role requires 6+ years in field marketing or related roles, proven event execution, and the ability to translate regional priorities into measurable demand.

Qualifications

• 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment.
• Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up.
• Commercially minded marketer who partners with Sales to turn regional priorities into pipeline-generating programs.
• Hands-on, proactive with ability to align cross-functional teams around goals and timelines.
• Fluency in English is required; additional European languages are a plus (French, Spanish, or German).

Responsibilities

• Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
• Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
• Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
• Track KPIs, analyze performance, and refine campaigns based on pipeline impact and Sales feedback.

Skills

Field Marketing

Event Marketing

B2B Marketing

Stakeholder Management

English Fluency

Job description

Parloa is seeking a Sr Field Marketing Manager EMEA to design and implement high-impact field marketing programs across the Europe, Middle East and Africa region. You will own events, regional campaigns, and ABM programs in close partnership with Sales, Growth, Partnerships and Marketing to accelerate pipeline.

The role requires 6+ years in field marketing or related roles, proven event execution, and the ability to translate regional priorities into measurable demand.