Sr Field Marketing Manager EMEA

Senovo Capital Management GmbH; Berlin (MD); On-site; USD 91,344 - 125,599; Full time

Job summary

Parloa is seeking a Sr Field Marketing Manager EMEA to design and implement high-impact field marketing programs across the Europe, Middle East and Africa region. You will own events, regional campaigns, and ABM programs in close partnership with Sales, Growth, Partnerships and Marketing to accelerate pipeline.

The role requires 6+ years in field marketing or related roles, proven event execution, and the ability to translate regional priorities into measurable demand.

Qualifications

• 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment.
• Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up.
• Commercially minded marketer who partners with Sales to turn regional priorities into pipeline-generating programs.
• Hands-on, proactive with ability to align cross-functional teams around goals and timelines.
• Fluency in English is required; additional European languages are a plus (French, Spanish, or German).

Responsibilities

• Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
• Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
• Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
• Track KPIs, analyze performance, and refine campaigns based on pipeline impact and Sales feedback.

Skills

Field Marketing

Event Marketing

B2B Marketing

Stakeholder Management

English Fluency

Job description

About Parloa

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience, one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.

About the role

We are looking for a Sr Field Marketing Manager EMEA to plan and execute high-impact field marketing programs that drive demand, generate new business opportunities, and accelerate existing sales pipelines. This role requires strong event management skills and the ability to design localized, high-impact campaigns that resonate with target audiences. You will own and execute events, regional campaigns and personalized ABM programs in close partnership with Sales, Growth, Partnerships and Marketing to deliver field activations across the EMEA region.

Areas of ownership

• Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
• Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
• Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
• Track KPIs, analyze performance, and continuously refine campaigns based on pipeline impact, account engagement, attendee quality, and Sales feedback.

Who you are

• 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment.
• Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up.
• A commercially minded marketer, with experience working closely with Sales to turn regional priorities and target accounts into pipeline-generating programs.
• Strong stakeholder management skills and a hands-on, proactive mindset to align cross-functional teams around clear goals, timelines, and impactful localized experiences.
• Fluency in English is required; any additional European language is a strong advantage (especially French, Spanish, or German).

Equal Opportunity Statement

We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.