EMEA Field Marketing Manager: Developer-Focused ABM & Events

Coder; United States; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Coder is seeking a Field Marketing Manager to drive regional marketing programs across Europe. You will plan and execute field and ABM programs that build awareness, support sales, and create pipeline, coordinating events from roundtables to developer meetups and enterprise field programs.

You will work with a Senior Marketing Manager, sales, partners, and the broader team to localize campaigns for EMEA, manage timelines, partner with alliances and channel partners, and ensure timely delivery

Qualifications

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events and partner campaigns.
• Experience supporting account-based marketing programs with target account planning and personalized touchpoints.
• Strong project management skills and cross-functional coordination.
• Proven ability to align marketing efforts with sales to drive pipeline.
• Clear written and verbal communication and ability to manage multiple programs.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and EMEA priorities.
• Run virtual and in-person events that embed memorable experiences.
• Support lead generation and pipeline through strategic programs and timely follow-through.
• Partner with global marketing to localize campaigns for EMEA audiences.
• Collaborate with alliances, resellers, and channel partners on co-branded campaigns.
• Coordinate ABM plays with sales, turning target accounts into conversations and pipeline.
• Manage assets and timelines across campaigns, keeping projects organized.
• Assist pre-event ABM motions with target account coordination and follow-up planning.
• Maintain program momentum and cross-functional alignment.

Skills

Field marketing

ABM programs

Event execution

Lead generation

Cross-functional collaboration

Tools

Asana

Salesforce

Marketing automation

ABM platforms

Job description

Coder is seeking a Field Marketing Manager to drive regional marketing programs across Europe. You will plan and execute field and ABM programs that build awareness, support sales, and create pipeline, coordinating events from roundtables to developer meetups and enterprise field programs.

You will work with a Senior Marketing Manager, sales, partners, and the broader team to localize campaigns for EMEA, manage timelines, partner with alliances and channel partners, and ensure timely delivery