EMEA Brand Lead – Auto & DIY Growth

CRC Industries; Belgique (MO); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Career development opportunities

Collaborative work environment

Job summary

The CRC SmartWasher is seeking an Auto/DIY Brand Manager in Wisconsin to lead the brand's strategy across EMEA, develop marketing activities based on user insights, and ensure brand consistency. Ideal candidates have over 4 years of brand marketing experience, a technical background, and strong collaborative skills. The role offers competitive salary, performance-based bonuses, and opportunities for career development in an inclusive work environment.

Qualifications

• 4+ years of brand marketing experience, ideally in B2B or chemical/packaged goods.
• Technical product background and exposure to PLM/Stage and Gate processes.
• Ability to influence and inspire cross-functional teams.

Responsibilities

• Develop and execute brand strategy for DIY and Auto.
• Coordinate cross-functional marketing activities and maintain brand consistency.
• Monitor brand performance and provide actionable insights.

Skills

Brand strategy development

User needs analysis

Sales alignment

Cross-functional leadership

Brand performance monitoring

Education

4+ years of brand marketing experience

Job description

The CRC SmartWasher is seeking an Auto/DIY Brand Manager in Wisconsin to lead the brand's strategy across EMEA, develop marketing activities based on user insights, and ensure brand consistency. Ideal candidates have over 4 years of brand marketing experience, a technical background, and strong collaborative skills. The role offers competitive salary, performance-based bonuses, and opportunities for career development in an inclusive work environment.